Small Business Website Design Guide



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Many small business owners, who still don't have websites for their businesses, now are going to enter WWW marketplace. Although there are many various web design and development services offered by companies but sometimes it's not easy to decide what exactly is needed.

Usually small businesses web sites are of brochure type and mostly contain information about the company and products or services it offers. The web site is dedicated to help building business relationship with potential partners and attracting new customers, so it must be made at high professional level but still being affordable for small business scale budget.

Let's see what is needed for typical small business web site.

1) It must have custom site design with up to 10-15 pages, not just another template used million times before for other websites. The design must be unique and appropriate exactly for this web site.

2) Content management system (CMS) that allows the site owner to manage pages content by himself. The CMS must have simple and user-friendly interface giving real freedom for text content editing, images managing, and tables, charts, and diagrams building. The site owner must be able to update content when he needs and how he needs without being or hiring a webmaster. It really saves time and money that is very important for every small business owner.

3) Search engine optimization (SEO) is important as it gives the site a good start for further promotion if the owner needs it. SEO must include researching of online market area and finding appropriate strategy for the site optimization, promotion, analysis of competitive web sites, meta tags creation, site content optimization, and basic manual submission to search engines and web directories.

4) Domain name and reliable and affordable hosting. Both the services must be registered for the name of site owner who will own all rights.

It is ideally to have all these features in one package offered by one web design company so small business owner doesn't waste time for searching all these services separately.


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Increase your pageviews! Or, creating an on-the-fly custom navigation system for new users

Lets face it, when a visitor does arrive it only follows that we should do our best to help them see the value in our website, no?

Welcome new visitor, here is our feed, blah blah... Can't we do better then that?

I see a lot of variations on the Welcome new visitor, here is our feed type of thing when I arrive at blogs and such these days. Sometimes this gets customized if the site determines that I am a "Googler" (visiting from a search engine) and then offers me some piece of text to try and make me become a passionate user of their site.

This strategy never makes me a passionate user.

What does work is when I read the page in question and then navigate around the site and find more great content.

So the trick should be to make great-content discovery the goal.

Welcome Googler, let us help you out

Here we present one solution that works for helping people discover your site. As a side effect it will increase your pageviews in a proper, natural way. (We have a whole pile of other solutions for this, however that manuscript post isn't quite ready yet.)

  1. Check referer string
  2. If search engine, grab query text
  3. Do a full text search on your content to find other articles on your site that are related to their search query
  4. Pass the resulting list to the reader in a user friendly way
  5. Maybe keep that list persistent for the session, unless they close it

What we have done is created a custom, on-the-fly navigation system based on their search query! This little widget should work to keep them poking around your site.

Placement etc.

We've been using this on several sites now (along with some other ideas alluded to above) and it works. Pageviews per user go up. Bounce rate falls (more on that in the future too).

We have had to play with the placement of this box: top of the page? Floated to the right/left of the main page content? Following them down the page (with js)?

As they say, your mileage may vary, but chances are you will get more mileage out of more readers, and that is a good sticky thing.



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