Small Business Website Design StrategiesGet Web Design Tips and Tricks on mps-web-design.com. Small Business Website Design Strategies topic will increase your understanding on Web Design Tips and Tricks. We at mps-web-design.com only provide news, articles, information in Web Design Tips and Tricks. Web Design Tips and Tricks at mps-web-design.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
For a small business a website can have a massive impact on whether that small business thrives or dies out. There are several very important differences between a website built for a large business and a website built for a small business. It's important that a small business and the website design company who builds the website for that small business are aware of those differences so that the website has the greatest positive impact. First of all don't try to look and act like the big boys. If you are a small business please do not plaster your site with platitudes like 'family owned since 1642' or 'customer service is our specialty' blah blah. IBM and Coke can get away with having pretty sites that blather on and on using all kinds of corporate jargon but a small business cannot do that. Here's why... Big companies are already established brands. They can rest on their laurels now; at least they think they can. A small business website needs to grab the visitor by the throat with some hard hitting headlines and copy and get busy proving its case because before visiting that website it's likely the visitor has never heard of that small business. Think of it like a courtroom. The small business is on trial it's products and services are suspect from the get go. That small business needs to prove beyond a shadow of doubt that it can provide the best value over its competitors. What's worse is that you only have about 8 seconds from the time the visitor hits the homepage to the time they click the back button to hook them into your sales copy. The number one difference here is the copy. A small business website needs to be a life support unit for its unique selling proposition or USP not a contestant in this year's flashy foo foo web design award contest. Win customers not awards. Forget the animation and music and go easy on the images. What a small business needs is a lean, mean conversion machine. Studies show the visitors don't even consciously register images until after they have absorbed the copy on the page. Makes sense because what they came for was information not the old receptionist at the desk on the phone pictures that we have seen over and over again. They want to know who the heck you are and what you can do for them and make it snappy! It's brutal but that's the way it works. A small business that knows this and applies this to their website has a huge advantage over those who don't. So if you are a small business owner and need a website keep this article in mind or if you have an existing website take a look at it and reevaluate it's effectiveness in light of this information. Small changes can have dramatic effects on sales conversion.
Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Choosing A Web Designer : A Plan to Guide You Through The Minefield By Robin Porter Choosing a web designer can seem like a daunting task. They come in all shapes and sizes – from freelancers working at home to glossy new media agencies, and there is as much variation in prices and service as there is in size.So how do you choose the right one for your business?Select Your MarketplaceFirstly, decide what market your would like to select from: local , national or overseas.If you would feel more comfortable meeting your designer, and running through your project face to face (m… 2. Top Ten Ways to Use Audio on Your Site By Jeanette S Cates, PhD Audio can provide an added dimension to your site. It creates a warm atmosphere where visitors feel like they know you. And it can enhance your reputation as an expert. Here are the top ten ways you can start using audio on your site. 1. Welcome people to your site. Toward the top of the page, add your photo or a short statement saying "Listen to a short welcome message" then a button to start the audio. Keep it brief and tightly targeted to the people you've brought to the site. 2. Make you… 3. … 4. Web Design – Embedded MIDI Files Don't Have to be Evil By Bob Davis How many times have you read in an online forum or a web design tutorial that embedded midi (Musical Instrumental Digital Interface) files are "bad"? Probably more times than you care to remember. For the most part, embedded sound files of any kind have been categorized as web site "bling-bling", right along side animated gifs, flashing banners and complex frames layouts. Essentially, they just contribute to unnecessary glitz and clutter that does nothing more than distract visitors and sig… |
||||
