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Search engines are what makes the web useable. When you want to find information about something you go to your favourite search engine and type in a few words (keywords) and you get a list of Web sites to choose from. You read the short description of the Web sites on the list, and click, off you go to look at that Website. If the search engine has done its job correctly you find what you are looking for. If not you go back try a few other sites on the list or do another search using different keywords. Notice something very important - People don't search for a particular website - They search for a product or information to solve their current problem When making you own Website you need to bear this process in mind. You make your website to solve a particular problem and you make it so the search engines recognise that it solves that problem. Search Engine Optimisation (SEO) A whole industry has grown up around search engines. A quick search on Google for SEO gives over 15million results. These companies all offer to get your Website to rank high in the search engines (see website ranking) . They will optimise your site for this engine and then for that engine, these keywords etc etc etc... Its not surprising that anyone making their first Website feels a little overwhelmed when it comes to submitting their website to the scrutiny of the search engines. After reading some of the Search engine articles which talk about offsite and onsite optimisation, keyword stuffing doorway pages, white hat and black hat. You either give up completely or just hand over the money to the experts. Getting your Site Ready for the Search Engines Getting your site ready for the search engines is actually a very simply two step process:
* First you have to give the search engines what they want -Good content. They will, with time, give you what you want you want- Traffic.
Now in order to do that you don't need to be a search engine expert! Does all this sound a little too simple? Well, its because it actually is! Am I saying that SEO is not important? Well no- I'm going to talk a little more about that later. What I am saying is that it isn't rocket science and doesn't need years of practise and study to rank well at any search engine providing you follow a few basic steps. The first step is your website content. So lets find out how your website content affects search engine rankings and how to choose content to rank well at the search engines.
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More Articles:1. Would You Buy There? So you have a product that you want to sell on theInternet. What is the first thing you think about?Some may be thinking, 'I need to set up a linkdirectory, or maybe fork over some cash to overtureand get some traffic in here.' Others may bethinking, 'I need a lot of great content to keepthose precious visitors here.' 'Catchy url,that's what I need,' may be on some people's minds.But even if you do all those things; if you have badsite design, you're going to have a hard timeselling.Take a momen… 2. Bad Web Design: ActiveX ActiveX uses an interesting method for enforcing security ... it doesn't.Well, that's not exactly true. What happens is when a web page requests anActiveX control the browser determines if that control is already loadedonto your system. If it is the ActiveX control is executed. If not, the useris asked if it is okay to install the control. Additional information aboutwhere the control came from and it's security implications is also included.The theory behind this security model is the user know… 3. Web Site Makeover Checklist If you have an existing web site, or have just finished designing a new one, use these questions to verify if you have all the following elements in place. Among other things, you will likely lose prospective buyers, credibility, and sales if you have broken links and missing images. These are some important factors for each site. * Do you provide content that people want? * Are you grammar and spelling correct? * Do your pages load fast? * Is your site easy to navigate? * Is the design con… 4. Is "Page Not Found" making Google tell the world "Site Not Found"? Search Engines are hard to tame, that's for sure. But if you can get on their good side, search engines can be your biggest ally when it comes to generating tons of free traffic to your business web site. Not many people understand how search engines think. So, search engine 'optimization' ends up either ignored or left up to highly paid experts. <h2>You can do this yourself, or at least very affordably</h2> Here's a quick tip that you can put to use immediately that doesn't requ… |
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