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RealNetworks, the pioneers of streaming audio and video over the web, tell us that 86% of web site visitors will stay to listen or to watch a streaming media presentation! They have had 65,000,000 downloads of their G2 player, and Media Metrixs reports that 15,000,000 people experience a streaming presentation every week. With these statistics, the time is now for small business to take the initiative and leap into these new web-marketing techniques. Streaming Media is the current breakaway technology of the Internet. As the broadband technologies of cable, satellite, and fibre optics evolve, the full media experience on the Internet is not far away. The capability of sending audio, video, and other forms of multimedia 365/24/7 is revolutionizing the way people communicate with each other and is sending the advertising industry into a tizzy. A business can now put a half-hour audio presentation on its' web site for one full year for less than the cost of an ad in their local Sunday newspaper! Putting a streaming audio presentation on your web site is simple. Record your presentation on a high quality cassette tape and send it to an encoding company. (And who can better talk about your product or service than you can?) They will digitize your recording and optimize it for smooth and effective streaming performance. They will then send you back, usually via E-mail, web-ready files to be put on your web site. (Some companies will also offer you hosting services on their G2 servers; then it's a simple process of adding one link to your site!) If you're uncomfortable with doing your own recording, you can send your script; most encoding companies offer professional voice talent. This can add to the cost of your presentation, but some people prefer this to doing the recording themselves. Utilizing streaming audio adds far more than just a personal touch to your web site - it sets you apart and gives your site a leg-up over your web based competition. With audio, you can highlight the uniqueness of your product or service and offer a more detailed explanation of features that could not be adequately described with text. This is also a welcome and appreciated service for the visually handicapped web surfer. For those businesses that have content that they would like to keep private, such as inter-company announcements or bulletins, your encoding company should be able to password protect your presentation. If you have audio content for sale, such as motivational materials or training tools, your streaming audio provider can arrange to provide subscription services. It is even possible to make your audio presentation so that it cannot be copied or reproduced in any way. For a long time, museums and other exhibitors have known tha
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More Articles:1. Scope Creep and your Website 'Scope creep' may not be a common term among us. However, if you are a website designer or enthusiast, this is definitely a term worth learning. In simple words, 'scope creep' happens when the scope or focus of a site changes due to improvements. When it expands, it is said to creep. That is where the coined term 'scope creep' came from. 'Scope creep' may be drastic or may be not. However, in times of 'creeping' your website may need a change in the content or design of the site so as to accomm… 2. Content is Crucial! By Akanksha Sinha Content is undoubtedly the most important element of a website. It is the defining factor for a website, that which catches the interest of your visitors and keeps them hooked to your site.Unless what you say holds the attention and interest of the visitors to your site, the rate at which they would they hit the “back” button and say “bye - bye” to your site, will astonish you!!!!So it is right to say that CONTENT IS KING!! And make sure you treat it like one! It is imperative for website owne… 3. How to Make Your Own Website For Free If you like the Internet and surfing through the billions of web pages on it then you might be thinking that you also would like to have your very own web page. Well, fortunately you can create your own web page for free and have it online so the whole world can surf the web and see what your web page is all about. If you want to learn more about building your very own website for free, simply follow the steps below and in a short period of time you will have your very own web page!Step #1 Make … 4. How to Convince Your Visitors to Return Often By Judy Cullins One visit does not make a sale. Be sure to make your Web site attractive to your visitors so that they want to come back. You don't win their trust right away. It may take 4-7 visits before they buy.Here's Five Ways:1. Check and Correct What's Not WorkingFirst, be sure you don't have long passages of bio or information about yourself on your home page. People don't care about you and they want information short and sweet. They want solutions to their challenges and they want free informatio… |
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