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RealNetworks, the pioneers of streaming audio and video over the web, tell us that 86% of web site visitors will stay to listen or to watch a streaming media presentation! They have had 65,000,000 downloads of their G2 player, and Media Metrixs reports that 15,000,000 people experience a streaming presentation every week. With these statistics, the time is now for small business to take the initiative and leap into these new web-marketing techniques. Streaming Media is the current breakaway technology of the Internet. As the broadband technologies of cable, satellite, and fibre optics evolve, the full media experience on the Internet is not far away. The capability of sending audio, video, and other forms of multimedia 365/24/7 is revolutionizing the way people communicate with each other and is sending the advertising industry into a tizzy. A business can now put a half-hour audio presentation on its' web site for one full year for less than the cost of an ad in their local Sunday newspaper! Putting a streaming audio presentation on your web site is simple. Record your presentation on a high quality cassette tape and send it to an encoding company. (And who can better talk about your product or service than you can?) They will digitize your recording and optimize it for smooth and effective streaming performance. They will then send you back, usually via E-mail, web-ready files to be put on your web site. (Some companies will also offer you hosting services on their G2 servers; then it's a simple process of adding one link to your site!) If you're uncomfortable with doing your own recording, you can send your script; most encoding companies offer professional voice talent. This can add to the cost of your presentation, but some people prefer this to doing the recording themselves. Utilizing streaming audio adds far more than just a personal touch to your web site - it sets you apart and gives your site a leg-up over your web based competition. With audio, you can highlight the uniqueness of your product or service and offer a more detailed explanation of features that could not be adequately described with text. This is also a welcome and appreciated service for the visually handicapped web surfer. For those businesses that have content that they would like to keep private, such as inter-company announcements or bulletins, your encoding company should be able to password protect your presentation. If you have audio content for sale, such as motivational materials or training tools, your streaming audio provider can arrange to provide subscription services. It is even possible to make your audio presentation so that it cannot be copied or reproduced in any way. For a long time, museums and other exhibitors have known tha
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More Articles:1. Building Web Sites Using Web Templates By M.Mukesh Gone are the days when you had to rely on a web-designer to design your websites. New technologies with innovative ideas have brought out a new variant to this trend in the form of ready to use website templates.So what are web templates?Well, to put it in a simple way, web templates are nothing but readymade web-pages that can be used to create websites in seconds! How you ask? Web templates act as html coded dummy web pages that contain model content. Now these templates can be edited with e… 2. Web Source Web Design Tips - Using META Tags for Search Engine Indexing Meta tags are used to give detailed instructions, inregard to a web page, to the Search Engines and browsers.You can provide the Search Engines with a description of your web page and the most relevant 'keywords' for your web site by adding the following META tags between the and tags of your HTML.When selecting your keywords, it is best to list them withina phrase. Try to concentrate on only a few keyword phrasesthroughout your text.Example:dog grooming techniques,groomers,tips,pet supplies,a… 3. How the Web Works Many people think the Internet and the web are the same thing. In fact, the Internet is simply a global network of computers - the web runs on top of the Internet, and makes it useful for us. So how does the web work? The Invention of the Web The web was invented by a man named Tim Berners-Lee in 1989 - that's 20 years after the start of the Internet. People had been trying to work out effective ways of sending information around on the Internet for a while at that point (email was invented in 1… 4. Web Source Web Design Tips - Using An Image To Create A Line You can use an image to create a vertical or horizontalline in a web page.Create a 2 pixel by 2 pixel image in the color of your choice. This single image can be used to create a vertical or horizontal line on your web page simply by changing the HEIGHT and WIDTH attributes.Examples:When creating a vertical line, you'll need to set up a table to display your text on each size of the line.Hot* Brand New: AdwareAlert. - Our Highet Converting/Paying Designs Ever! Easy Ppc Sales! Also try SpywareRem… |
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