Successful Web Sites - The Need to be in ControlGet Web Design Tips and Tricks on mps-web-design.com. Successful Web Sites - The Need to be in Control topic will increase your understanding on Web Design Tips and Tricks. We at mps-web-design.com only provide news, articles, information in Web Design Tips and Tricks. Web Design Tips and Tricks at mps-web-design.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
I recently carried out a web-site review for a solid and successful company. It had followed most of the ‘rules’ for getting high traffic, but had somehow missed the mark. I suspect that a large number of visitors found the site unconvincing, uninspiring and unmemorable. The site certainly did little to enhance the company’s otherwise very high reputation. I quickly spotted the problem, but it took me a while to figure out the underlying cause. The problem itself was really very simple. Each page was fine on its own, but the site as a whole was not coherent. Some pages had long paragraphs while others were written in bullet points. Sentences varied hugely in length and complexity. Key staff were profiled by some departments, but not by others. Even key branding language varied, including, believe it or not, the name of the company! The root of the problem was somewhere in the overall co-ordination of the site. The obvious conclusion was that whoever was in charge was not sufficiently skilled as an editor. But that was not enough. Why were senior executives not dealing with it? The company’s paper publications were excellent, with attention to detail and a common style across the range from annual reports and press releases to marketing materials and recruitment leaflets. Each department’s copy passed through the hands of a small editorial team who corrected and improved the language and transformed it into a coherent company style. Beyond this, a director ensured consistency and co-ordinated the output of different departments in accordance with the board’s strategic demands. The web site was a totally different ball game. The company leaders regarded the web site as a techie issue. The different departments were giving well-written copy, but there was no-one with proper editing experience to pull it together. Executives were satisfied with the web pages that were relevant to their own departmental responsibilities and were happy to leave the site management in the hands of someone who understood the technical issues involved. This was the equivalent of leaving paper publications in the hands of printers and graphic designers. The lessons are clear. First, ensure proper executive oversight of your website. If it isn’t already, your site will soon be the most frequently viewed representation of your company. Second, make full use of professional editors for your site’s text. It depends upon your company’s circumstances whether you are better off doing this in house or outsourcing. Instant Adsense Empire. - Build your Adsense Empire today - Buy our complete network of Adsense Websites. 4 Hot Psp Sites At Once = 4 X More Cash! - Hot & New! - Promote 3 Psp websites at once, 3 different domains and Triple your $ Exclusive by www.15dayscash.com. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. How Important is Content to a Successful Website By Susan Prince Content is the most important part of any website.The Internet was created in the first place as an information source. If the content on your site does not provide the information needed by its users it will provide little in the way of value to your visitors who surf for information on many subjects. They require answers or solutions to their problems, needs, desires and wants. Provide the answers and they will return again and again.A website is simply a way to communicate whatever message … 2. Congratulations! You’ve Gotten Visitors To Your Site! Now, Can They Find What They're Looking For? By Robin Nobles As search engine marketers, we spend an enormous amount of time trying to get targeted traffic to our site. But, once those visitors get to our site, can they find what they're looking for? If not, guess what? We've lost a customer.Think about it this way. How many times have you found a site through a major search engine or directory, only to visit the site and not be able to find what you're looking for anywhere on the site? What do you do next? You go back to the search engine and click on … 3. Having A User Friendly Website By Jean Sutherland Let's look at what your user wants to see at your website.1. No FlashFor many who visit your website time is money for you and for them. The last thing people need to see is a slow loading flash front page. Unless your flash page is very unique and interesting enough that it will hold their attention I suggest you loose it. For people on dialup, and yes there are many around the world, a flash page is a download nightmare for them.2. Page Load TimeThere is nothing worse than going to a website… 4. Search Engines: The Alternative Way Hate them or love them, but we still have to face the fact that over 80 per cent of all traffic that websites receive comes from the direction of search engines. As infuriating as it is there is really nothing much you can do when the all-powerful search engine wake up one morning and decide to suddenly change the rules without any warning, causing your agonizing hard work in terms of SEO to be flushed down the drain. Nobody seems to care that you spent months and some small fortune to get your … |
||||
