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"Oh, my eyes, my eyes! What an eye sore. Quick, click away! Click away!" Suddenly I wake up in a cold sweat. What happened. Oh, then I realize: it was just a nightmare. O.k., I'm not crazy, and no I haven't had this dream before. But think about this: what would you do if you came to a site littered with either tons of different colors, loud pinks, purples, greens and reds mixed incoherently, or more animations and graphics than the rods and cones of your inner eye can possibly absorb? If your like me I simply go "click, bye-bye". Our visual stimulus is ever more so important on the web than almost anywhere else. Most definitely the internet is about information. But, that information is shown graphically. So, if you want to keep people at your site, first appeal to their visual stimulus. There are a few guidelines that you should adhere to when designing your site, following known research results on colors that elicit certain psychological responses people. The bottom line is that it is hard enough to market on the internet today, why make it harder by bugging your visitors. (1) Colors and Their Effect: I prefer blue and white. In general blue seems to elicit a sense of trust and white a sense of purity. Gold, on the other hand is the color of wealth and prosperity, something we are all working towards. So, with respect to general internet marketing, these colors tend to work the best. They are easy on the eyes and don't strike up a sense of danger, such as with the color red. Of course, the colors also depend on purpose of your site. If selling baby items, pink, which represents femininity, and baby blue, representing weakness may work quite well. It depends in part on site content. A high tech site selling electronic components may do better with greys, silvers, and black. (2) Animations and Banners: Animations are nice, but can take time to load and be distracting. Use them to focus the attention of a visitor. Place them at a single page location, at the center or all at the left side for instance. If you use more than one and they are scattered all over the page, where can you expect your eyes to focus. Yep, you heard right - click, bye, bye. Banners can also give you problems if there are two many and not well organized. Pay attention to the color design to ensure that it matches your site. Remember, no eye sores here. Overall, banner are known not to have the highest clickthrough rates. (3) Flash Media: Flash media animations are steadily gaining popularity and many sites are tailoring their start-up page to include large flash animations. Beware. In online home businesses, your primary purpose is content. Only fit in flash where it is strictly meant to guide the visual stimulus to a part of your site. I know, I know, it does look cool. But cool doesn't and never will build sales out of potential prospects. A few further resources that are of particular interest here are (1) http://www.internet-marketing-research.net, (2) http://www.infoplease.com/spot/colors1.html, (3) http://psychology.about.com/library/weekly/aa031501a.htm. As a good rule of thumb, if it hurts your eyes, it probably hurts others as well. Keep it simple, professional, easy to look at with color used just in the right place to highlight your content. Content is what will build your home based business. Elicit a visual response from your visitors to drive them to your content. 10,000 Real Visitors To Your Web Site! - Real Visitors, Real Sales! Delivered in less than 15 days! Resellers Earn up to $82.67 per Sale! (Huge Seller) Five Tibetan Rites. - The Five Tibetan Rites, a popular exercise program, pays 50% and sells 1-4 copies per every 100 visitors. Okay, one of the reasons why posting has been light on this blog is because we have been busy. My wife and I have also had our first child (well, two years ago) and to be honest, our work has become less innovative in terms of doing cool new things and more iterative, as in we have been applying a lot of the cool things we learned and developed over the last few years. This happened because we changed our business model from agency style to "plug us into your operations and we will be your dev crew" style. Anyways, every once in a while we like to take stock and see where we may be able to gain some time so as to try and work in our next direction or new model, whatever that may be. The applications that we use are often places where we can find cool new stuff and gain time. What things have you done to find extra time? Please, share below!Here are three things that, in the last year point five have helped us find some extra time.
So what solution have you implemented lately to buy you some extra time? Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
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