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Building a useable website can seem daunting. Here is a quick guideline to help you on your way. It's all about your content To get your website listed appropriately the content of your website needs to be nested between the <body> tags. This way it gets read by the search engines. Your content also needs to be unique and get your point across.What is it about your product or service that is better and different from your competitions. This is called your usp or unique selling proposition and should be conveyed clearly and immediately upon hitting the page. Make effective use of your title and description tags These are your two most important tags when it comes to referencing your page content. Meta keywords rarely have any impact what so ever on your pages listings. Make sure content is well formatted It is very important to break up your content with italics, bold text, bulleted lists, etc. Well formatted content makes your pages more accessible to visitors but the search engines also. Visitors scan across your page rather than read it so it makes sense to format your page so it can be browsed yet still convey your message. Proper code Having proper progamming in place is quite simply a must. Web standards have changed substantially over the years and it is important to make sure your pages validate both html and css. Think of it this way. How effective could you get your point across if you were talking swahili. Your code is no different. Why make it difficult for the search bots to index your content. Do not use Front Page, Dreamweaver, or any other WYSIWYG editor. While accurate, MS Front Page, for example, makes it easy for just about anyone to throw up a web page it doesn't take W3C compliancy into account Hence the code it outputs is an absolute train wreck. This is terminal for your website as you need a strong code base (foundation) or your site will never stand up to the competitions. Don't design in Flash Seemingly technical in nature or 'neat' perhaps flash animation only serves to distract visitors from what they came to your site for in the first place, your product or service. Your services are what visitors are interested in not a blinking, noisy, website. Flash also creates major problems with getting it properly indexed. There is no way for the search engines to extract content from your website as it is all contained with in the swf. If you absolutely must have a flash page it is imparitive to offer an html version as well. Easy on the eyes Graphical elements play a huge role in a website design as well. You need to make sure you don't have any extreme contrasts between colors and that you don't use really bright colors as they are quite hard on the eyes. Your logo or brand should be clearly displayed on the home page and in more than one place. Instill a sense of well being with ease of use Make sure you have all legal documents in place such as privacy and return policies. It is also important to have all of your contact information pricing etc. displayed in a manner that conveys legitimacy. It should be very easy to contact you for any questions your visitors may have. Include an opt-in newsletter A great way to generate return customers is to offer an opt-in newsletter. This allows for direct marketing to people who you know are already interested in your product or service. What better way is there to keep customers abreast of new products or changes in the services you offer. Use a trademark or tag line In our case we trademarked the manipulated at symbol with the phrase bringing e-solutions to you, thereby effectively increasing the strength of our brand. We are now able to effectively convey who we are but give a good creative idea as to what we do. Psp Blender - Psp Movie, Game, Downloads. - Real Psp Downloads! Psp movies, games and more! Psp Blender is a i-z.com exclusive website. Psp Sites are the new things. Setting Up A Web Server. - Teaches all the steps to hosting a website from home. Okay, one of the reasons why posting has been light on this blog is because we have been busy. My wife and I have also had our first child (well, two years ago) and to be honest, our work has become less innovative in terms of doing cool new things and more iterative, as in we have been applying a lot of the cool things we learned and developed over the last few years. This happened because we changed our business model from agency style to "plug us into your operations and we will be your dev crew" style. Anyways, every once in a while we like to take stock and see where we may be able to gain some time so as to try and work in our next direction or new model, whatever that may be. The applications that we use are often places where we can find cool new stuff and gain time. What things have you done to find extra time? Please, share below!Here are three things that, in the last year point five have helped us find some extra time.
So what solution have you implemented lately to buy you some extra time? Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Putting Sound on your Web Site - Part 1 Putting sound on your web site can give your web site that special sparkle. As Interlaced graphics are gradually focusing on the page, the visitor can be put into the proper mood, preparing them for the graphic images and textual messages they will see. In this article I will discuss the best ways to put sound on your web site. Please keep in mind I am not exclusively addressing the best sound formats available on the web but rather getting the best sounds that will load quickly and encourage vi… 2. Quality Web Site Language Well written web sites don't just happen, they are designed and engineered. You don't just run the spell checker through the text and consider the job done. You need to review the words, and examine them carefully. Put yourself in the place of your prospects and customers. How will they perceive and respond to what is written? EuphemismsReview your text for euphemisms and consider rewording them for clearer meanings. A euphemism is a milder or vaguer word or phrase used in place of one that mi… 3. Web Hosting should be an easy decision There are so many web hosts out there, and it's often hard to decide the best course to take. Some hosts offer 'unlimited' bandwidth, but you'll often find that this is far from the truth. Some hosts offer amazingly low prices, but when you go to set up an SQL database, upload an .htaccess file, or run server-side scripts, don't be surprised if the feature is disabled for the account you purchased.It's frustrating, to be sure.So...what's the solution? There are two really great webhosting compa… 4. 3 Quick Tips for Selling More on Your Website Recently, after a delicious dinner, a long-time friend askedme, 'Can you give me some tips for selling more on my website?''Absolutely,' I said. We logged on and took a look. Andhere's what I suggested:1. Have at-a-glance category linksHave links to your product categories laid out at-a-glance along the left side of the screen. Studies that follow visitors through online stores show that when links are clearly laid out, some visitors will make impulse purchases. The visitor who came to your site… |
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