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Here are nine tips for building a site that encourages rather than discourages online shopping. 10.Design for your target market. Find out who your potential customers are and why they come to your site. Use surveys, focus groups or usability studies to discover their preferences, patterns and requirements. 9. Identify your goals for the site and introduce content accordingly. One Internet marketer tells the story of erroneously marketing an automotive book as an aid to car repair when the real market for his publication was new car buyers. 8. Avoid using offline marketing material on the Web. Print material requires modification before it's suitable for web viewing. 7. Engage the viewer with dynamic environments. Chat features, forums, solicited feedback, and database delivery of custom content go a long way. 6. Provide good navigational structure, including search capabilities for larger sites. Allow your viewers to navigate easily no matter where they entered your site. Free your sales area of links to other Internet sites. Why encourage customers to leave when you've worked so hard to attract them? 5. Test the interface. A Website interface should enhance the user's goals, not distract from them. Strive to meld site components (i.e. graphics, text, sound, etc.) to create a unique atmosphere and identity. 4. Design with usability in mind and abide by basic design principles. Utilize white space, easily-read fonts, pleasing color schemes, universally understood symbols and backgrounds that don't distract from the message. 3. Write in the second person. (i.e. You will appreciate our new product because …). Keep sentences short and no more than 3-4 sentences per paragraph. Make use of hyperlinks and interactivity unless doing so would take visitors away from your sales area. Remember also that your visitors may be situated in other parts of the world, and they may not understand jargon or North American slang. Lastly, research shows that Web surfers detest the use of marketing hype. Subtlety counts. 2. Reward visitors from coming to your site. Offer free information, articles, contests, industry news or personalized services. Surfers are willing to provide online information if personalization is the result. 1. And most importantly, always answer the question, 'What's In It For Me.' In other words, talk 'Benefits' not 'Features.' Sound familiar?
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More Articles:1. What you see is not what you always get The line “what you see is what you get” is not always true especially when put into context. Try creating or putting a photo or a drawing in the computer, then putting all the right colors. What do you get? You have just created the perfect picture! Using all the techniques the software has to offer, you succeeded in making the pictures with the right colors. Just perfect.The problem came when you tried printing it out. The printed copy did not turn out exactly like the one in the computer right… 2. The Top 8 Website Sins Part Two By Niall Roche Sin #5Poor Spelling And GrammarWe all make mistakes when we write things down or type things out. Nobody is 100% perfect but a huge number of website owners completely ignore the basics of spelling and grammar.If you're selling a product or service online and your website is littered with spelling and grammar mistakes you're losing sales. Plain and simple. You don't need a masters degree in English but poor spelling puts people off. From a visitors point of view if you couldn't be bothered spe… 3. Good Web Site Design There are very few web pages on the internet that clearly state what is 'good web site design' and what is not 'good web site design'. That's because it's completely subjective - like what is beautiful and what is not beautiful, and so it takes a highly opinionated strong ego like this one to step in there and say 'OK folks, this is what it is.' Now I jumped on board the internet back in 1994 after I began to believe that not only would it be 'The Next Big Thing', but that it actually does offer… 4. 6 Website Design Disasters and How to Avoid Them…. By Jennifer Gibbs Let’s face it; the line from A Field of Dreams isn’t the whole truth. There’s more to getting people to come to something than simply building it. Someone built the old run down historical mansion, but hardly anyone visits it (except maybe people you wouldn’t want to run into). People want to find a place online that caters to them, specifically. They want it to be pleasant on the eyes, up-to-date, simple to understand and easy to get around in. But, this isn’t an area where everyone succ… |
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