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flash presentations. 99% of people surfing the internet are looking for information quickly. When you place large fancy pictures, midi music, and slow loading flash presentations this simply keeps your potential client waiting for the information that they are looking for. Most likely they will not wait but click off to another site. Why should your prospect have to choose between an html or flash site? Why should he have to download software just to view your site? All this delays your customer from getting the information he wants and from buying. Keep the pages simple, easy to read, fast loading and to the point! If you do not believe me check out Yahoo's or Microsoft's web design. It is very simple and these guys are billionaires. 2. Designing a site with no central theme or focus. You cannot be everything to everybody. Have you ever seen those sites with dozens of different affiliate programs none of which relate to each other? They look like a flea market! Stick to your topic. The more specific the better. The internet contains so much information that you are better off being an expert in your niche than trying to appeal to everyone. If you have no focus the value of your site is diluted and it will actually appeal to no one rather than everyone. 3. Not placing your phone number and contact info conspicuously on your site. The internet is great but lets face it. Way more money is made off line than on line. Many people, including myself, want to make sure that there is a real person behind that website before parting with the green. If your clients can pick up a phone and contact a real person you have gained instant credibility. You also have distanced yourself from your competition. I love seeing my competitor's fancy websites with no phone number! More business for me! 4. Using free web hosts. If you are serious about your business you should run from the word free! Yes you heard me. Free is a bad word if you want to make money. First of all most free web hosts have ads all over them. It takes a good deal of effort to find a qualified prospect. Do you want your prospect to click on the free web host banner and never return to your website? They should pay you for those banners and ads! Also it is very unprofessional not to have your own domain name. Are you going to do business with someone whose website is http://www.geocybercities.com/members/community/id23989?/homebiz.html? Probalby not. 5. Not following up with your customers. If you do not have a follow up autoresponder system on your website your are losing most of your sales. It has been absolutely proven that most people must hear a message at least seven times before buying. A good autoresponder service will capture the names and email (even the phone numbers) of those who visit your website. The autoresponder will then send out a series of 10 timed messages to your prospects about your business. The messages are personalized with the prospect's name so they are more likely to be read. After the 6th or 7th message your prospect will begin developping a relationship with you. You might even get a call from someone saying ' Hi this is Bill I am ready to buy!' Bill thinks you have been hand writing individual messages to him and he feels like he knows you personally but you have no idea who he is! An autoresponder turns what would have been just one quick visit to your website into 7-10 exposures to your site. A quality autoresponder system will also serve as a mailing list manager. After your prospects have received all your messages they will be put into an archive list in your autoresponder control panel. If you have any specials or announcements you can just type one email message in your control panel and send a message to everyone in your list. In many ways a good autoresponder system can be more important than the website itself. You may find such an autorepsonder service here. http://www.realreply.com
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More Articles:1. "Let Your Little Website Shine" Part 5 Thanks for joining me again. In this part of the series, we’ll talk abouttrying to keep from looking like a clone.9. Presents an appearance in keeping with what you're selling:This step just takes a few minutes of objective observation on your part tomake sure your website presents the personality of your company and has thekind of image you intended to project. If you have a very serious serviceto offer, such as financial services, your website should have very littlefun stuff on it. It should … 2. WHY DESIGN IS AS IMPORTANT AS PROMOTION We have all heard that there's no use having the best site in the world ifyou don't promote it, and submit it to the search engines.Well the opposite is also true. There is no point in promoting your siteunless it is well designed and going to trap your visitors.With over 125,000 home-based online businesses starting each week, internetsurfers have such a choice and have to wade through a sea of information tofind what they want - and they are more likely to be trapped by aprofessional looking s… 3. Review: Swish Are you in a busy office and need to get web design jobs with complex text effects done immediately? Want to speed up your productivity but avoid working until Saturday afternoons breaking up text and hand tweening? Then, SWiSH, the new standalone tool that creates great font effects and more by David Mitchie, presented during the Flash Forward 2000 conference, is for you!. So what’s new with SWiSH? This tool enables you to create buttons and banners in the program itself. You can even create a … 4. Functionality Vs. Design The question faced by all web designers at sometime during a project is: How much functionality should I sacrifice for stylish design? I know that I have played this balancing game many times. However there is a way to have both in healthy servings, in other words, there is a way to have your cake and eat it too. `UserLovely.com beckons the next functionality revolution` The popularisation of .jpeg and .gif formats in web design was arguably one of the earliest and greatest functionality revolut… |
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