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There’s an old saying: ‘Don’t judge a book by its cover’, but this hardly applies to the science of designing web graphics. Everybody judges web sites by their ‘cover’ or home page, have no doubt. Is your site giving out a professional, visual aura, or is it telling visitors that you built it yourself, because of bad design? Ask yourself: Of the many thousands of web pages trying to sell you something, which are the ones that keep your interest? Which ones have convinced you to depart with your hard-earned cash? If you are honest, you will say the ones with the most attractive and professional graphics – the pretty pictures. Human nature determines that what catches your eye, and is pleasing to view, keeps your attention. Subconsciously or not, you make a judgment within seconds, on how professional is the website you are viewing. If the appearance of a site is amateurish, the owner can kiss goodbye to any potential buyers bothering to purchase. Visual appeal is critical. Sure, current thinking is that you should focus more on the content, than on the pretty ‘bells and whistles’ for your website, but you must have professional-looking graphics. Like branding a business, your web site graphics, headers, footers, buttons etc. should all be in the same theme, the same colour scheme and consistent design. If you want proof of the importance of this consistency, check out the ‘livery’ (a fancy word for the logos, design, colours and badgeing) of corporate giants like Microsoft and Nike. Most people in the western world know the Nike ‘tick’ logo instantly, almost as well as they know the slogan ‘Just Do it’. And the Microsoft logo and colour set must be the most familiar visual environment on the planet. Want to bet that Bill Gates’ people spent many millions on developing this set. In today’s digital publishing world, you can’t see the ‘bits’ and bytes’ so digital products must be represented by pretty ‘boxes’ and with carefully matched colour schemes for their sales sites. That’s why web designers produce those very familiar eBook covers and Program boxes, with the shadows and reflection effects. Why do you think that hard copy book publishers make sure their covers are in well matched colours, and have good pictures and dramatic fonts? Why do you think that so much work goes in to covers for videos and DVDs in your local video hire store? In the visual flak of such a store, there are hundreds of covers competing for attention, visually asking you to hire them. Check out your newsagent and see what effort magazine publishers put into the design of their front covers. On the web, there are many millions of sites clamouring for attention.And, despite the vast number of programs now available, like Adobe PhotoShop, and Jasc PaintShop Pro, good design is hardly a DIY skill. It requires creativity, expertise and, most importantly, time. This is why web designers, and their close cousins, banner, header and footer designers, can charge up to $50 for one good web page header, and more for a complete set. You’ll notice that there are many schools and colleges offering courses and degrees in design, so it’s not something that you will be able to pick up without study. So there’s the dilemma. You need good design, you’ll probably have to pay for it, but doing so will likely pay dividends. ++++++++++++++++++++++
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More Articles:1. Absolute Versus Relative Linking in Web Sites What is an absolute link? What is a relative link? Why should you care which one you use? When it comes to how you set up the links on your web site, it's important to use an absolute link (which means that when you link to another page on your web site you specify the complete URL in the link like http://www.yourdomain.com/page1.html). A relative link is when you have an internal link and you only specify the page URL and not the full URL in the link (for example, a relative link would be… 2. Make it Clean and Simple For once in life it's not the complicated way that you will succeed. On the net being simple about things is the way to go. Make your site clean, welcoming, and easy to navigate. If you are selling your own product or services online (or perhaps you want to in the near future), you need to present an individualized site. While a great Look does not make a sale, it does set a positive mindset, which sets the stage for an exchange. In other words, an effective Look or style if you wish makes pe… 3. Website Redesign for Existing Websites By Thomson Chemmanoor Does your website need a re-design? Here are some questions to ask yourself when you are looking for investing in your website redesign.1) Is your website fresh - Having a website fresh helps your visitors to stay on your website rather than skipping your website? When I mean fresh, fresh with content, Every website owner should have their website updated with latest content, Search engine spiders index new content and in turn your website will rank high on search engines.2) Create a professio… 4. Let your brochures do the work for you Brochures are not created just to have your company or business displayed. Like other print jobs, they have a deeper intent that is in favor of you. By giving people your brochures; you display what you have to make them want to have them themselves. If they get it, you get yours. That is, in terms of sales and not to mention, money. Your brochures should have the proper presentation that can make it readable, intriguing and interesting. It should catch the attention of the people and make an im… |
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