The MAYA StageGet Web Design Tips and Tricks on mps-web-design.com. The MAYA Stage topic will increase your understanding on Web Design Tips and Tricks. We at mps-web-design.com only provide news, articles, information in Web Design Tips and Tricks. Web Design Tips and Tricks at mps-web-design.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
Raymond Loewy, an influential industrial designer listed by Time magazine as one of the top 100 most influential people of the 20th century, coined the phrase ?MAYA stage? early in his career. MAYA applies to any type of design - architectural, industrial, Internet, etc. What is it? MAYA stands for ?Most Advanced Yet Acceptable.? Mass production of products and advertising materials by influential companies condition people into accepting certain methods of design as being the norm. Any design that drastically departs from the accepted norm amounts to a risk to the company. Therefore, the MAYA stage is the limit that society places on your design. Even though a design may be considered advanced, it may not be accepted. In the world of e-commerce, the average shopper is accustomed to basic and generally accepted design elements. Take for example, the shopping cart. The user knows that after they select a product for purchase it goes into a shopping cart. They can then continue to shop for more products, or check out. What if the shopping cart was replaced by a counter top or a cash register? Because the user is so conditioned to a specific icon, any change in symbolism may result in confusion and loss of sale. The MAYA stage comes into play to a greater degree when a designer chooses to use high-tech bells and whistles in an e-commerce web site. True, animation does enhance the appearance of a site, but if it results in a dramatic departure from the accepted norm the customer may be entertained, but lose interest in buying anything. If the customer has to reprogram their brain to use your site, you?ve done something wrong. Demographics play a large role in the where the MAYA stage lies. If the products sold on your site appeal to an older generation, you probably should not try to push the envelope. A mature individual generally knows what they want to accomplish and doesn?t want to be bothered learning a new way to accomplish it. Teenagers and Generation X?ers are more accepting. The MAYA stage is set very high for them. Feel free to experiment, but be willing to scale back if your sales are too low. The MAYA stage will also be different according to geography. Something that is acceptable in New York City may not work in Chattahoochee, Florida. Know your demographics well. As a designer you have the ability to push the bounds of design and influence the way people think. You must be aware of the MAYA stage limits however. Not understanding where the limits are could mean the failure of your e-commerce web site. A clear understanding can mean success!
Lately I've taken to subscribing to many newsletters and the "free" programs being offered by internet marketers - think Frank Kern, Yanik Silver et al. - and people like Aaron Wall and Shoemoney and that Brian fellow over at Copyblogger. If you, like me, receive some of these emails, you may have noticed how their sales methods have taken the typical long web page sales pitch and turned it on its side. They've spliced it into emails and videos and feed that info to us in a much more interactive and entertaining manner then the long winded sales pages of old. So this morning while trying to convince my 21 month old son to go to the park (that's right, to convince him to go to the park) I found that the usual things were not working. That is when it hit me. Parental persuasion ala Frank KernPlease note that I have not met nor do I know Frank Kern, and I am only singling him out because his name stuck with me. I suppose this parody below could be recognizable to Jeff Walker's children as well. One last note, I have found the free info they give away as they get you to the offer/pitch/monthly service to be quite valuable.
Father and son head down the elevator out to the bakery. Son demands the water fountain in the park so we head straight there, where strawberries are eaten and some rocks thrown in. Then he says "casa" (hey, we live in Spain) and demands to go home. We stop to watch the street cleaner pass by and head home, not having visited the swings, played with the balloon or balls or had breakfast at the bakery. (Okay, so in the end I also pick on we folks who buy these things - be they live the internet lifestyle products or self-help books - and don't implement them to the fullest :) Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Don't Make Your Website User-UNfriendly! By William Hanke Web Design is a very subjective process. Your idea of what looks good may differ from the next person's. While wild backgrounds and flashing text were once considered 'cool', unwritten standards have evolved into every web designers inventory.In the following examples I intend to convey a few of those user-unfriendly examples to you. My purpose is only to get you thinking about the layout and performance of your website. If you have one of these examples on your site, and you like it, by all m… 2. Search Boxes One of my pet peeves is webmasters which make it difficult for me to usetheir site. I mean, I'm there, looking at a page and I just cannot find whatI want. I look everywhere for navigation, and what I want to find justdoesn't seem to be covered. That's not necessarily a problem, as everythingcannot be always be handled by the navigation menus. Okay, what's the next thing I'm going to look for? A search box, a site mapor some other, more general way to find the information thatI need. Site maps c… 3. Speed Up Your Web Site For More Sales Margaret spent a lot of time and money to get her web site justright. The big photo of a professional at work beckoned visitorsto stay and learn how they, too, could be as successful.Links to her main pages flashed when a vistor's mouse passed overthem. She even featured a classy animated mailbox at the bottomof the page to encourage visitors to send her email.But something went wrong. When Margaret checked her web sitevisitor statistics after one week, she noticed most peopleclicked to her site… 4. The Secrets to Building a Successful Web Site If you're doing business on the Internet, one of the mostimportant aspects of your success is your web site. If yourweb site doesn't look professional, no matter what productyou're offering, your chance of success will be minimal.Before you begin, if you've never designed a web page, itwould be wise to become familiar with HTML. (HypertextMarkup Language.) A great place to start is NCSA Beginner'sGuide to HTML:http://www.ncsa.uiuc.edu/General/Internet/WWW/HTMLPrimer.html15 Tips for designing a s… |
||||
