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A = ATTENTION I = INTEREST D = DESIRE A = ACTION Now what does this mean, and how can you apply it to your website to help you increase your sales? ATTENTION When you are thinking about the website you want to have, don't forget it has to do more than convey information or make a sale. In order to do those things, it first has to get the visitor's attention. Is it boring and all white? Is all the text centered and spread from side to side? Or have you taken the time to create some functional and supportive graphics, with well formatted text? If it doesn't look like it's worth taking the time to read, then maybe it isn't! INTEREST Is your 'voice' in your content, or does it sound really boring. Do your words read like a spicy novel, or like a calculus text book? Rev up your writing with testimonials, adjectives, anecdotes and personal experience. Make the reader feel like he is a part of what you are writing about. DESIRE Well, if you're not interested in what's in the website, you really won't have any desire to investigate the product, person, or service any further. What does build desire in advertising? Making a product or service personal, learning the benefits--not the features and applying it to your customer's needs, desires and wishes...and you can do this through the power of words and images. For example, if you're selling pizza, you may think people will buy it because it tastes great. So maybe you put 'Great tasting pizza' on your website. Wrong. People need more descriptive, tantalizing images to work with. Remember the old Wendy's commercial where the folks would bite into the burger and all the juices would squirt out? Now that said, 'Our burgers are the juiciest, mouth-wateringest burgers ever.' And people went out and bought them. Sell the benefits of buying your product--not the features of the product. What does getting your product mean to your customer? Will it make them thinner, richer, solve a problem? Remember the saying, 'Sell the sizzle, not the steak.' ACTION This, I think, is the most important element of advertising design. Even if you can't get someone's interest or cause them to have a great desire for your product, you can still ASK them to do something. Sometimes, all it takes to make a sale SOMETIMES is to ask for it. So on your website, the one thing you want to make sure you have in there, is the call to action. 'Buy our widget now by June 1, before this offer expires forever!' 'Email us for a free estimate.' You get the idea.
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More Articles:1. Web Site Design Mistakes By Halstatt Pires Some wise human once said "Learn from the mistakes of others. There isn't nearly enough time to make them all yourself." Hence this article. Here are five of the most annoying and common web design mistakes.1. Slow download time - Don't be that site that is filled with the coolest gizmos in the world. You know, animation, music and other "cool" things. Why? Because nobody is going to go to it because it takes too long to download. A nice clean site that downloads quickly will get you much furt… 2. Creating myspace layouts without any coding experience When we want to create or edit our myspace profiles, we must add or manipulate a piece of HTML and CSS code. The problem is just that not everyone know how to code and is not interested in that part either. So what are you going do? Well, you will probably look on all these myspace layout sites. There is surely something interesting that you can find, but you are limited to the current range only. There's nothing that is designed exactly after your wishes. If you want to copy something from thes… 3. Why you need to have a text link strategy and how to get started Why You Need A Text Link Strategy For Your Web Site Why is it important to have text links spread across a network of other web sites? I can answer that in one word -- traffic. Text links equal traffic. It really is that simple. Text links work for you three ways: ~ Direct traffic when visitors click on the key words you have selected as your 'anchor text'. This is very targeted, very profitable traffic too as each visitor deliberately clicks with the intention of learning more about whatever th… 4. Some Online Tools to Make a Mark on Internet By Vaidehi Ghag If you are simply dreaming of “having” a Website. It’s okay….. But if you are keen on “making” your own mark in the Web, and really interested in authoring it, brand it with your very own style and technique, there are some online tools for you to consider Browser Compatibility You must design your Web site so that it is viewable on both browsers: Netscape Navigator and Microsoft Internet Explorer (IE). Netscape Navigator is very strict when it comes to HTML tag completion, but IE isn't. You… |
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