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A = ATTENTION I = INTEREST D = DESIRE A = ACTION Now what does this mean, and how can you apply it to your website to help you increase your sales? ATTENTION When you are thinking about the website you want to have, don't forget it has to do more than convey information or make a sale. In order to do those things, it first has to get the visitor's attention. Is it boring and all white? Is all the text centered and spread from side to side? Or have you taken the time to create some functional and supportive graphics, with well formatted text? If it doesn't look like it's worth taking the time to read, then maybe it isn't! INTEREST Is your 'voice' in your content, or does it sound really boring. Do your words read like a spicy novel, or like a calculus text book? Rev up your writing with testimonials, adjectives, anecdotes and personal experience. Make the reader feel like he is a part of what you are writing about. DESIRE Well, if you're not interested in what's in the website, you really won't have any desire to investigate the product, person, or service any further. What does build desire in advertising? Making a product or service personal, learning the benefits--not the features and applying it to your customer's needs, desires and wishes...and you can do this through the power of words and images. For example, if you're selling pizza, you may think people will buy it because it tastes great. So maybe you put 'Great tasting pizza' on your website. Wrong. People need more descriptive, tantalizing images to work with. Remember the old Wendy's commercial where the folks would bite into the burger and all the juices would squirt out? Now that said, 'Our burgers are the juiciest, mouth-wateringest burgers ever.' And people went out and bought them. Sell the benefits of buying your product--not the features of the product. What does getting your product mean to your customer? Will it make them thinner, richer, solve a problem? Remember the saying, 'Sell the sizzle, not the steak.' ACTION This, I think, is the most important element of advertising design. Even if you can't get someone's interest or cause them to have a great desire for your product, you can still ASK them to do something. Sometimes, all it takes to make a sale SOMETIMES is to ask for it. So on your website, the one thing you want to make sure you have in there, is the call to action. 'Buy our widget now by June 1, before this offer expires forever!' 'Email us for a free estimate.' You get the idea.
Lets face it, when a visitor does arrive it only follows that we should do our best to help them see the value in our website, no? Welcome new visitor, here is our feed, blah blah... Can't we do better then that?I see a lot of variations on the Welcome new visitor, here is our feed type of thing when I arrive at blogs and such these days. Sometimes this gets customized if the site determines that I am a "Googler" (visiting from a search engine) and then offers me some piece of text to try and make me become a passionate user of their site. This strategy never makes me a passionate user. What does work is when I read the page in question and then navigate around the site and find more great content. So the trick should be to make great-content discovery the goal. Welcome Googler, let us help you outHere we present one solution that works for helping people discover your site. As a side effect it will increase your pageviews in a proper, natural way. (We have a whole pile of other solutions for this, however that
What we have done is created a custom, on-the-fly navigation system based on their search query! This little widget should work to keep them poking around your site. Placement etc.We've been using this on several sites now (along with some other ideas alluded to above) and it works. Pageviews per user go up. Bounce rate falls (more on that in the future too). We have had to play with the placement of this box: top of the page? Floated to the right/left of the main page content? Following them down the page (with js)? As they say, your mileage may vary, but chances are you will get more mileage out of more readers, and that is a good sticky thing. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Winning Websites By Alan Fairweather Customers will form an opinion of your business as soon as they look at your website. Therefore the same basic rules apply that you use in the production of your brochure and your business card - It needs to grab attention, be easy to read, have a benefit statement, be friendly and make a statement about your business.More and more potential customers will look at your website to find out more about your product or service or even to place an order. Here are some further points:#1 Keep it upda… 2. Get Continually Returning Customers Using Great Site Content By Chris Taylor Site content would have to be one of the most important aspects of your marketing efforts as it induces a customer to purchase and also come back for repeat business.It is no good getting a customer to your site if it's poorly built or uninformative. Unlike traditional business, where a customer builds a relationship with the business or shop owner, the customer can only build a relationship through the website itself. It is therefore critically important to have a website that incorporates th… 3. Double Ad-Trackers It's Not as Crazy as It Sounds Here Are 7 Reasons Why? By Mike Makler A Double Ad Tracker is an Ad-Tracker that points to an AD-Tracker. It may sound a bit like overkill to have an Ad-Tracker Pointing at another Ad-Tracker but it's not crazy.The Type of double Ad-Tracker this article discusses is where you have a Re-Direct Link from your Domain Pointing at a Re-Direct Link from a 3rd party weather it is free or Paid. Here is an Example of a Double Tracking. Step 1 Build the Free TrackerBuild the Free Ad Tracker (http://www.AdGizmo.com/track.php?17869) and have… 4. How to create a great website The web is a medium designed to communicate with people. As the writtenwords and graphics will be the main forms of communication in a website, itis of utmost importance that they convey your message in the most effectiveway without any jarring expressions, omissions and complications.The ultimate aim is to create a website that will attract millions ofvisitors and have them returning to the site again and again. From myobservation, great websites, regardless of their functions, seem to observet… |
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