The Sound of Business - Part 1Get Web Design Tips and Tricks on mps-web-design.com. The Sound of Business - Part 1 topic will increase your understanding on Web Design Tips and Tricks. We at mps-web-design.com only provide news, articles, information in Web Design Tips and Tricks. Web Design Tips and Tricks at mps-web-design.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
BREAKING THE LIQUID CRYSTAL BARRIER The Web is an emotionally remote hinterland delivered to us through an impenetrable liquid crystal barrier. How then, can you as a business owner, entrepreneur, or marketing executive connect to a target audience that requires emotional reassurance in order to do business? Willy Loman is Dead Gone are the days when we sent out phalanxes of sales representatives pounding the pavement, beating the bushes, and generally getting in the face of prospects. Too expensive, way too expensive, have you seen the price of gas? Enough said. Hot Shots Are Us So you hire some hot shot Web designer who isn't as old as the shoes you're wearing. If you spent some money on your site, and you didn't fall into the trap of having your brother-in-law's cousin design the thing, you probably got a technically proficient website. Unfortunately, when they teach these 'wunderkind' the ways of the Web at the local community college, they don't teach them anything about business, especially anything about marketing. Now if you're one of those people who think websites are IT projects then good luck, have a nice life, stop reading, because the rest of what I have to say will mean nothing to you. On the other hand, if you believe websites are about marketing, let's talk. A Manifesto for the Web A bunch of guys a whole lot smarter than me wrote a neat little screed called the 'The Cluetrain Manifesto' - very clever stuff. What they said was 'markets are conversations consisting of human beings, and the Internet enables these conversations.' Now here's the critical part, 'conversations among human beings sound human. They are conducted in a human voice.' Now does that sound like the Web you know? Does your website speak with a human voice? Does your website connect in a human way to your customers? I think not. So what does this really mean, this so called conversation? Well we are all aware of Email, Blogs, RSS, and the Instant Messenger technologies that have enabled this conversation to take place. But with these informal conversations comes a danger - sloppy thinking and misunderstood intent. Someone sends you an email, and you quickly respond dashing off an email reply without carefully thinking about how, or what, you are saying. Even if the basic intent and content is what you wanted to say, have you really said it in a way that your conversation partner will understand, or will they misconstrue your meaning? How many one line, short-form emails have you received in response to a complex initial correspondence, and if you're anything like me, you looked at it and thought to yourself, 'what the hell is this suppose to mean.' We've got a conversation going all right, but have we really attained communication. The Meaning of Life or At Least Web Conversation Now here's the interesting thing. I never actually read 'The Cluetrain Manifesto', but I did hear it. Knowing that I would be laid-up for a few days, bored to death, with nothing to do, but too comatose to really concentrate on reading a book, I purchased one of those audiocassette books at the local mall. I had no idea what I was buying, but it sounded interesting, after all the cover said 'the end of business as usual' which really appealed to my unconventional, contrary nature. So I bought it, and it was a revelation, an epiphany. Not that I agreed with everything Rick Levine, Christopher Locke, Doc Searls, and David Weinberger had to say, but still their voices stayed with me, and are still locked away somewhere in my head. Breaking the Liquid Crystal Barrier And that my friend is the message, the sound of the human voice is powerful, and it connects to the listener on a whole different level. It speaks the truth and connects emotionally to the listener on a very human plane. It breaks through that liquid crystal barrier, and says, listen to me, I'm here, I'm human, and I have something real to talk to you about. Wow, this is good stuff. So tell me why don't you have that human connection imbedded in your website, delivering your message, your story.
Forget about all the crap you've heard and read about bandwidth and search engine optimization. When someone takes the trouble to visit your website, don't waste the opportunity. Don't screw it up. Don't be afraid to say what needs to be said, in a way that will be heard. If you do it right, your website visitors will remember what you have to say, and that liquid crystal barrier will be broken.
Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. The Real Video Format One of the big problems on the internet is the fact that by far the vast majority of people use slow dial-up connections. In spite of all of the hoopla about DSL and Cable, perhaps 90% to 95% of all of the people in the United States is still on dial-up. In addition, most of the rest of the planet has not been wired for high speed access and probably will not be for some time.This introduces a real problem to companies that want to sell or distribute multimedia on the web. How do you do that wit… 2. Amazing And Free Web Design Tips By Steve Hill In this article I give some amazing tips about web design and web promotion and its for free. I hope you enjoy the read.Free web design tips.There is no longer a need for people to spend hundreds of pounds to have a website designed and built. I believe you should only have to pay around £100 to have a standard or simple website built. The amount of competition in the internet web design sector means that there are some great deals available, in the next paragraph I will explain where to look … 3. 50 Surefire Web Design Tips 50 Surefire Web Design Tipsby: Mario Sanchez Tips to brand your website Include your logo in all pages. Position it at the top left or each page. Complement your logo with a tagline or catchy sentence that summarizes your business purpose. For example 'Always low prices' is the tagline for Wal-Mart. Create a favicon. A favicon is that small graphic that appears next to the URL in the address bar. Have a consistent look and feel in all your pages. Use a color scheme and layout that are clearly re… 4. Opinion - Search Engine Success This article is actually the summary to a book soon to be released by the author, titled “Guaranteed Website Success”. Opinions are quite often controversial. Such is the nature of this one.There a many opinions and conclusions being expressed by so called “experts” at this time. We can’t turn a blind eye to all this information but nothing will replace our own logic and powers of observation. I would like to take a minute to summarize and express my own observations. Some will obviously disagre… |
||||
