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Otherwise, you risk missing opportunities, and not maximizing the return on your investment in your online presence. If you haven't visited your own Website for a while, look at it again in light of these questions: 1. Does your Website present an appropriate image of your company? Marketers talk a lot about branding, and consistency of message. Does your company site reflect how you'd like your customers to feel about your business? Is it sophisticated, and professional looking? Does it speak directly to visitors in language that they'll understand, and in ways that relate to their issues and needs? Image is also about public relations. Publicity is a powerful marketing tool, and reporters are increasingly looking for stories and information online. Does your Website offer a media center? Does it offer comment on current events in your industry? Do you face up to the bad news, and spin it to your advantage? Whatever you may think of Microsoft, check out their extensive Press Pass area at: http://www.microsoft.com/presspass/default.asp 2. Does your Website suggest potential for new or currently untapped markets? In almost all the sites that I've consulted for, we've identified markets or audiences beyond the 'real-world' customer base of the business. This may be because the site extends the geographic reach of your marketing. If you have good content on your site, it may also be because visitors looking for your subject area find you in search engines, and come to read your articles and white papers. Either way, if you find many 'non-traditional' visitors to your site, you should assess whether they constitute a possible new market area for your business. 3. Does your Website suggest potential for new products or services? A clear understanding of your visitor needs may also encourage you to consider new products or services. On the Web, bundling expertise into downloadable, for-sale content provides valuable new revenue streams for many businesses and non-profits. You can find great clues for development ideas by tracking the keywords entered into your own site search engine. These show what visitors expect to find on your site - and therefore what they expect your company to offer. 4. Does your Website provide continuing added value for existing customers? Most site owners focus on acquiring new customers, and fail to maximize the opportunities to support and service existing ones. These include password-protected areas where your clients can follow the progress of their projects, share documents with you, etc. Personalization and pre-populated forms (i.e. which are automatically filled in with the customer's details) help to create a feeling of value, and save time for your visitors. Check the average response time for a contact from your Website. One of the top complaints about major company sites is that e-mails are not answered in a timely (hopefully 24 hours or less) manner. 5. Does your Website support your internal operations and employee needs? This question relates to whether you're making the best use of all available technologies, and integrating them with your online operations. Example applications to consider include: * Instant messaging, fast becoming a serious business tool * Knowledge bases - continually updated databases that can provide automated customer support on a 24/7 basis * Streaming media, perhaps for just-in-time training or on-the-spot manuals for your operatives * Intranets and extranets, which are really just fancy names for password-protected employee and client areas 6. Does your Website integrate fully with your 'real-world' activities and processes? One of the most frustrating visitor experiences is to complete a form, an application, or to submit a search on your Website, only to receive an error message. Customers want the security of an e-mailed purchase confirmation. They want to know that they'll be taken off your mailing list quickly and without the need for multiple requests. With the complexity of technology and programs today, sometimes a change to a seemingly unrelated system can wreak havoc. Do you regularly check all the input forms and processes on your site to ensure that no unexpected gremlins have crept in? 7. Does your Website provide you with a justifiable return on investment? This is probably the most important question of the seven, and possibly also the most difficult. That's because the answer depends on a clear understanding of the goals of your site, both in direct financial terms, and in other less tangible benefits, such as name recognition. The keys to evaluating ROI, to improving your site, and often to further business development ideas can be found in your traffic reports. These show what visitors are looking for, how long they spend on the site, where they go, where they leave, and what rate of response you get to the various calls to action. These reports can be daunting - a mass of figures, graphs and URL's. But I'd strongly suggest that someone in your organization should understand them. Otherwise, you're shooting in the dark with your Web investment. (c) Copyright Philippa Gamse, 2003. All rights reserved. Instant Article Submitter. - Amazing Breakthrough Software Stuffs Any Website You Want Full Of Free Targeted Traffic. 15,000 Mb Hosting For $4.95/mo. - 4.95 web hosting, Free domain registration! Free setup and online website builder included. Lets face it, when a visitor does arrive it only follows that we should do our best to help them see the value in our website, no? Welcome new visitor, here is our feed, blah blah... Can't we do better then that?I see a lot of variations on the Welcome new visitor, here is our feed type of thing when I arrive at blogs and such these days. Sometimes this gets customized if the site determines that I am a "Googler" (visiting from a search engine) and then offers me some piece of text to try and make me become a passionate user of their site. This strategy never makes me a passionate user. What does work is when I read the page in question and then navigate around the site and find more great content. So the trick should be to make great-content discovery the goal. Welcome Googler, let us help you outHere we present one solution that works for helping people discover your site. As a side effect it will increase your pageviews in a proper, natural way. (We have a whole pile of other solutions for this, however that
What we have done is created a custom, on-the-fly navigation system based on their search query! This little widget should work to keep them poking around your site. Placement etc.We've been using this on several sites now (along with some other ideas alluded to above) and it works. Pageviews per user go up. Bounce rate falls (more on that in the future too). We have had to play with the placement of this box: top of the page? Floated to the right/left of the main page content? Following them down the page (with js)? As they say, your mileage may vary, but chances are you will get more mileage out of more readers, and that is a good sticky thing. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Why You Need A Web Site Why You Need a Web Site'I have a small business with just a couple of employees and I don’t think my product can really be sold online. Do I need a web site?'In this day and time, there is very little that can’t be sold over the Internet. There are over 20 million people shopping online, buying everything from movies to cars to real estate property. Research predicts that revenues will be over $200 billion in 2004 and will grow at a rate of 30 to 50 percent over the next few years. These numbers… 2. Web Site Redirection - How to Implement a 301 Redirect By Herman Drost You just created a new web site but want to pass on the search engine rankings of the old one to the new one. What is the most effective and spider/visitor friendly strategy to implement your web site redirection? You should use a 301 redirect.What is a 301 redirect?It is used when you want to redirect your web site or web pages. The code "301" is interpreted as "moved permanently". After the code, the URL of the missing or renamed page is noted, followed by a space, then followed by the ne… 3. Caveat Scriptor: Use the Advice of Those Who Know Before You Build a Site ~A man [woman] is a success if he [she] gets up in the morning and gets to bed at night, and in between he [she] does what he [she] wants to do. Bob Dylan~I’m smart. Wicked smart. Too smart for my own good. At the same time (as they said when I was a kid and as it still applies), I’m too big for my own britches. So I put those prissy pantalones to some good effort and I teach others how to write. I win a few awards, send a few hopefuls off to higher learning institutions where they in turn win … 4. Search Boxes One of my pet peeves is webmasters which make it difficult for me to usetheir site. I mean, I'm there, looking at a page and I just cannot find whatI want. I look everywhere for navigation, and what I want to find justdoesn't seem to be covered. That's not necessarily a problem, as everythingcannot be always be handled by the navigation menus. Okay, what's the next thing I'm going to look for? A search box, a site mapor some other, more general way to find the information thatI need. Site maps c… |
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