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To succeed at your online business (whether you are selling your own product/service or are selling for other merchants as an affiliate), you need a Web site created just for that - a simple, focused site. One that is easy to build, maintenance-free, low cost, credible, and a powerful traffic-builder and customer-converter. Having the right tool and the right product alone doesn't insure the success of your website. There are many factors to be considered while designing a site. Unfortunately, most of these are easily ignored by Internet business owners. Build It for Speed It's a fact of modern life - people are in a hurry. This means that you have between 10 and 30 seconds to capture your potential customer's attention. To minimize your load time, keep graphics small. Compress them where possible. Use flashy technology (JavaScript, Flash, Streaming Audio/Video, animation) sparingly and only if it is important to your presentation. Target your Market Know who your market is and make certain that your site caters to their needs. It is critical that your site reflect the values of your potential customers. Is your market mostly business professionals? If so, the site must be clean and professional. Is your product aimed mostly a teenagers and young adults? Then your site could be more informal and relaxed. The key here is to know your market and build the site to their preferences. Focus the Site Make certain your web site is focused on the goal, selling your product or service. A site offering many unrelated products is not necessarily unfocused, but this is often the case. If your business does offer many products, dedicate a unique page for each instead of trying to sell them all from one page. Selling all products on the same page may annoy your customers and he may never comeback to your site. Credibility Is Crucial The most professionally designed site won't sell if your customers don't believe in you. A clear privacy statement is one way to build your credibility. Provide a prominent link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information. Provide legitimate contact information on line. Make them sure that their information is not disclose to anybody at any price. Navigation should be simple Make site navigation easy and intuitive. Your all pages should reachable within three clicks. Simple and smooth navigation adds to the convenience of the visitors. Add powerful search and catalog features. Many times a lot of visitors do not have the patience to navigate through the whole website to find what they are looking for. A simple navigation may hold your site's visitor for a long time and may create a chance of some more bucks for you to enjoy your weekend. Consistency is the key Make sure the site is consistent in look, feel and design. Nothing is more jarring and disturbing to a customer than feeling as if they have just gone to another site. Keep colors and themes constant throughout the site. Make your site interactive and personalized Make your website interactive. Add feedback forms as well as email forms that allow your prospective customers to ask you any questions they might have pertaining to a product. Personalization of your website is another key element that can lead to customer delight and can increase your sales. Personalization technology provides you the analytic tools to facilitate cross-selling and up-selling when the customer is buying online. It would give you an idea of what products to cross-sell and up-sell. For example, when a person buys a CD player, a disc cleaner can also be offered. Content is King Good content sells a product. Ask yourself the following questions. Does your copy convey the message you wish to get across to your visitors? Is it compelling? Does it lead your visitor through the sales process? Have others review, critique and edit your copy to insure it is delivering the intended message. Always double check your spelling and grammar. Well its contents that talks with your customers so make it to the point. These eight, simple rules will go a long way toward the improvement of your website and most importantly, turn visitors into loyal customers.
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Copyright 2005 Raamakant S. Lets face it, when a visitor does arrive it only follows that we should do our best to help them see the value in our website, no? Welcome new visitor, here is our feed, blah blah... Can't we do better then that?I see a lot of variations on the Welcome new visitor, here is our feed type of thing when I arrive at blogs and such these days. Sometimes this gets customized if the site determines that I am a "Googler" (visiting from a search engine) and then offers me some piece of text to try and make me become a passionate user of their site. This strategy never makes me a passionate user. What does work is when I read the page in question and then navigate around the site and find more great content. So the trick should be to make great-content discovery the goal. Welcome Googler, let us help you outHere we present one solution that works for helping people discover your site. As a side effect it will increase your pageviews in a proper, natural way. (We have a whole pile of other solutions for this, however that
What we have done is created a custom, on-the-fly navigation system based on their search query! This little widget should work to keep them poking around your site. Placement etc.We've been using this on several sites now (along with some other ideas alluded to above) and it works. Pageviews per user go up. Bounce rate falls (more on that in the future too). We have had to play with the placement of this box: top of the page? Floated to the right/left of the main page content? Following them down the page (with js)? As they say, your mileage may vary, but chances are you will get more mileage out of more readers, and that is a good sticky thing. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Image linking and copyright violation Recently I found an interesting case study from one of my clients. His site was getting sued for copyright infringement for linking to content on another site. On the surface of it, the whole idea of suing someone, simply because someone links to some publicly available content on your site, appeared silly to me. After all, linking forms the heart and soul of the web. Without sites linking to one another, sending reference, (read visitors) the web would be dead in no time! So out of curi… 2. Is Your Website Outdated? A Web site can be your number one marketing tool if you keep refreshing it with new information and make it valuable to your target market. How long has it been since you made any changes to your Web site? For many companies, once they put up a Web site, they are done. Yeah, maybe they will add some current news events now and then, but generally a finished Web site is not something a company thinks about too much. It functions as an electronic brochure for them and that's the end of the story.… 3. Why every business needs a website Why, you may ask, does my business need a website? The answer is simple; a website has the functionality to work for your business. Websites serve to attract new customers and inform current customers. The website is very similar to a salesperson or company rep and is adding to your sales force. A website has the potential to be your best employee and serve as an image for your company. As you can see, there are many reasons why every business needs a professional website. The main reason is t… 4. 7 Sure Shot Ways to Improve your Website By Craig Dawber Improving the little things your site can make a huge difference, here are few, simple, sure shot ways through which you can improve your website dramatically.Logo design - A well designed and thought out logo plays a very important role in projecting a professional image of the company. The company logo is present on all representations and communications of the company. As a result, the logo is the first glimpse of the company that a prospect or a customer gets. First impression is the last … |
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