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The business lost to competitors is one of the largest expenses of not having a website. Customers like having 24 hour access to a company. It makes them feel more informed and more secure about their business decisions. Your competitors with websites are stealing customer after customer from you, and doing it for a very low cost. In order to stay competitive your company must reach more customers for less money than your competition. A website is a must have to stop losing money to people who are in the same industry. What is the difference between a large law firm and a one person ambulance chaser? Professionalism. The large law firm usually has large libraries, a large staff and large everything. The aura of professionalism makes people willing to pay more to the large firm. A website gives the ambulance chaser the ability to present the image of a large, professional firm. A professional website can make the difference between people choosing your business or going with your competitors. Thus, even the ambulance chaser, can obtain just as many customers because of a professional website. The lost revenues that an unprofessional looking company has because of their image are a good example of why it cost more not to have a website than is does to build one. Every business has to make sales to stay in business. There is nothing new about that. The new twist on business is the fact that a website is virtually a 24 hour sales force. It does not sleep, eat, drink, take a nap, or a vacation. It is a machine that can inform current customers and attract new customers. A website can dramatically cut down on customer service cost. The added cost of staffing to make up for what a website could have easily done makes up for the cost of having a site built. How much money could your business save on staffing? A professionally designed, built, and maintained website is well worth the money spent on the investment. Some of the expenses that a business normally runs into can be reduced by a website. Everyday that a business owner waits to contact a web designer is a day spent wasting money and losing ground to competitors that are unafraid to make the investment. Get your business on the web today.
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More Articles:1. … 2. Web Design and the Organization By Lance Dutson As a site developer, I have experienced an odd phenomenon with some of the businesses I have worked with over the years. A website is something that should give a comprehensive overview of an organization, and should provide a detailed image of the company, as opposed to the caricature that is provided by other media. When small business owners sit down to discuss the structure of a site, and what will be included, they often realize the holes in their own business model.In particular, family-… 3. The Favicon, an untapped image promotion trick - Animated favicons? A favicon is that little image that most browsers display on the address line and in the favorites (bookmarks) menu. Tabbed browsers like Firefox and Opera extend the functionality of favicons, adding them to their tabs. The name was coined based on Internet Explorer (the first browser to support it) and derives from 'Favorites Icon'. Each web browser has a unique user interface, and as a result uses the favicon in different ways. The favicon allows a company to further promote its identity and … 4. … |
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