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Small business owners need to monitor whether their investment in a website is providing a good return. Are your products and services easy to buy? If they aren't, you are wasting time and money and probably doing more harm than good. Ask yourself the following five questions to see whether it's time for a redesign: 1. Has the size of the site grown substantially? If your site continues to grow and change like most business sites, you need to evaluate whether it’s still meeting your objectives. As you add new products and services you need to re-organize your information. In addition, you should consider adding multimedia information (audio, video) to sharpen your message. 2. Is some of the content outdated or unnecessary? Does your website have up-to-date content? Someone should be revising spec sheets, changing promotion dates and adding new material weekly. If your website appears static, it looks like you're not a serious business. 3. Is the most important content buried below? Here's where you need to do an "easy to buy" audit. By that I mean you need to evaluate how easy it is to find information and actually buy your products. This sounds like common sense, but we've all purchased online and know that it can sometimes be frustrating. 4. Are you using the latest technology, instead of hard-coding? If you created your website more than 18 months ago, you are probably due for a technology update. This is also true if you started with a very basic site and "hard-coded" everything. Ask your webmaster whether he has some suggestions. You can be sure he will. 5. Does the home page design suit your current business objectives? Does your website communicate the depth and breadth of your current business? If you have changed the focus of your services, added new products or want to communicate a different face to your visitors, consider a redesign for your overall website. Copyright 2005 Digital Media Works, Inc. Instant Article Submitter. - Amazing Breakthrough Software Stuffs Any Website You Want Full Of Free Targeted Traffic. 15,000 Mb Hosting For $4.95/mo. - 4.95 web hosting, Free domain registration! Free setup and online website builder included. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Simplify Site Maintenance with SSI © 2004, John Calder http://www.TheEzine.netServer Side Includes (SSI), for many marketers, are a bit like the U.S. National Security Agency - it's something you've heard of, but you don't understand completely what they do. In this article, rather than bore you with the technical details, let's just take a look at the benefits and drawbacks of implementing SSI on your site, to see if learning the technical details is worth the trouble. SSI has several capabilities, but for our purposes, we jus… 2. Dos and Don'ts in Web Design - part 1 (design) By Max Paul Do use a consistent look and feel Your site should stand out as a whole. Use the same look and feel for all the pages at your site. This way your visitors have a sense of recognition when they visit various pages. Using stylesheets makes it much easier to maintain the look and feel of numerous pages.Do use recurring visual elements Repeat visual elements (images, colors, fonts etc.) on several pages. This will add to a consistent look and feel.Don't use dark backgrounds Dark backgrounds tend … 3. GET INTERACTIVE AND GAIN CUSTOMERS! According to a new survey carried out by Alliance & where ID_NUM=9270;Leicester, one in five small business owners view tax astheir greatest concern. The Chancellor has announced in hislast budget that companies with profits below œ10,000 willnot have to pay any corporation tax with effect from 1 April2002. The question to be asked is: does that announcementmake incorporation a more attractive option compared tobeing a sole trader?The answer is that from a tax point of view, it isadvantageo… 4. STREAMING MEDIA - Leveling the Playing Field for Small Business - Statistics tell us that there are 5,000 new websites coming on-line everyday! And, sadly, they all have one thing in common...they are all starting to look the same. Our company, pursuing its own marketing efforts, has the need to look at thousands of small business websites, and they seem to have the same ingredients: a few pictures, lots of text, and maybe an animated gif. With the web surfer becoming much more 'web savvy' than he was a year ago, and with the baseline computer system being a 2… |
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