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1. Buy your own domain name instead of using a free web site. Free websites look cheap even if they are well designed and anything that is given away free can disappear without notice at any time. Domain names are relatively cheap and some web site hosts include the domain name fee in their package. 2. Find a reliable web site host. Ask for recommendations from friends and family. Look for a host with an established customer base that can provide references to you. Make sure to find out what equipment they use and what backup they use. 3. Have a well thought out privacy policy that is clearly available and easy to find. All but the newest of newbies will want to know what you are planning to do with the information you collect when they visit your website. This information is especially important if you require visitors to sign-up to access part of your site or to receive an e-mail newsletter. 4. Less flash, no splash. Do not, I repeat, do not use a flash or splash page on your web site. But they're so pretty you say? They may be pretty but they turn off the majority of visitors who use a dial up connection to access the internet. Okay, you can put an 'Exit' option for those with slow connections but don't forget that search engines and web crawlers cannot index flash pages so you may have trouble getting your website indexed. 5. Visible contact information. Do not make your visitors search for your contact information. This will drive away visitors faster than you can say 'contact me.' A lack of contact information may seem that your organization is not legitimate. 6. Verify outgoing links. Check links to other web sites frequently. Nothing is more irritating than find dead links when you're looking for valuable information. Frontpage by Microsoft has a function that will check links automatically. 7. Frequently update your site. The key to web site traffic is repeat visitors. It is so difficult to snare new visitors that when you get them you want to keep them. The way to do this is to keep your website fresh. You can accomplish this by adding new articles, new links to resources and other items such as daily jokes. Don't forget a good redesign is in order on a periodic basis. 8. Make your navigation structure easy. This should be a no brainer. Organize your website and navigation structure in a clear, easy to follow manner or visitors will go away and not come back. A table of contents or site index is not only helpful it can also help robots navigate and index other pages in your site. 9. Content, content, content. Don't drive away your potential customers by only offering products with little to no valuable content. Give visitors a reason to return and return they will and maybe they'll buy something from you. Some popular content offerings include free articles, newsletters, advice columns, horoscopes, national and international news, etc. 10. Give away something for free. You need this in addition to your free articles, etc. on the website. Give away something that your visitors can keep to remind them to come back to visit your site again and again. An e-mail newsletter is a popular freebie. (c) 2001, Davis Virtual Assistance
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More Articles:1. 6 Website Design Disasters and How to Avoid Them…. By Jennifer Gibbs Let’s face it; the line from A Field of Dreams isn’t the whole truth. There’s more to getting people to come to something than simply building it. Someone built the old run down historical mansion, but hardly anyone visits it (except maybe people you wouldn’t want to run into). People want to find a place online that caters to them, specifically. They want it to be pleasant on the eyes, up-to-date, simple to understand and easy to get around in. But, this isn’t an area where everyone succ… 2. Want A Sticky Website That Sells? Forget Content! An interesting debate is raging among copywriters, web designersand content providers about the key differences, if any, betweenwriting copy for the web versus writing content.According to prolific copywriter Nick Usborne, a survey conductedamong the readers of his email newsletter 'Excess Voice,' whichis available at nickusborne.com, offers some interesting results.They seem to be split almost three ways: one-third consists ofcopywriters, another content writers and the final third both.This is… 3. What Does Your Website Say About Your Business? By Tim Knox QUESTION: My business is very small, just me and two employees, and our product really can’t be sold online. Do I really need a website? -- Robin C.ANSWER: Congratulations, Robin, you are the one millionth person to ask me that question. Smile for the cameras, brush the streamers and confetti from your hair and listen closely, because I’m about to answer for the millionth time what has become one of the most important and often-asked questions of the digital business age.Before I answer, h… 4. 3 Simple Ways To Dramatically Improve Your Website By Mike Cheney Before you start worrying about marketing your website on the internet it always pays dividends to look at the website itself and get the fundamentals right before looking to shout about it from the virtual mountain-tops.You may already have thought about the following 3 ways and some of you may already have them in place on your website. If so – congratulations – you’re well on the way to having a website that will bring you more business. So here they are then – the 3 Simple Ways To Dramatic… |
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