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At first glance, it may seem like offering a product that is appealing to everyone will generate more sales than one geared toward a small group of people. But the fact is, this concept rarely ever pans out. Try not to be lulled by the thought. Instead, what you need is to focus on solving a specific problem. Usually the more specific the better. Marketing is all about being at the right place, at the right time, with the right message. If you try to be there for everyone, your message will become diluted. And if you dilute it enough, it won’t be the right message, at the right time, for anyone. Just remember that – it’s a golden rule of marketing. I’m sure you realize it’s impossible to meet everyone’s needs. So you need to select a target and attempt to appeal to them and them alone. • Cater your product to solve their needs… This may seem simple at first glance. But, take it to heart; it really is a sure-fire way to increase your sales. Here are a few examples of niche websites and ways to make a profit from them: » Travel is too broad, but traveling in style might be a good niche: • get people to subscribe to a review of 5 star hotels. • find travel agencies to advertise with you and pay you a percentage for referrals. • write an e-book geared toward the best places to travel to. • review celebrities and their stylish vacations (virtually everyone is fascinated by celebrities). » Recipes are too broad, but new Hungarian recipes are a niche: • people may subscribe to a newsletter where you offer useful links to products with your affiliate ID embedded within them. • write your own specific-type of recipe book and sell it from your site. » Careers are too broad, but careers in biotechnology might be a good niche: • discuss how to ace a biotech job interview. • list where the jobs are. • if you could get enough companies to post their jobs with you, you might be able to offer subscription based access to your job listings. • write an email series on Biotech Careers and collect your prospects information. • provide a bulletin board for people to exchange their thoughts. • offer links to online courses that could help advance a biotechnologist’s career and make a commission from them. I’m sure you get the idea. Just focus in on one specific area. It is impossible for one website (or one product) to fill everyone’s needs. And really, don’t you think that might be a little more than you can accomplish for now? After reading this, you may need to adjust your product, your website or your target audience a little (or all of them). Fortunately, websites aren’t set in stone and are very easy to change. Try tweaking your niche a little by making it more specific and see what happens with your profits. Copyright © 2005 by L A Parmley. All rights reserved. Instant Article Submitter. - Amazing Breakthrough Software Stuffs Any Website You Want Full Of Free Targeted Traffic. 15,000 Mb Hosting For $4.95/mo. - 4.95 web hosting, Free domain registration! Free setup and online website builder included. When it comes to wireframing it’s time to branch out. Too many of us wireframe two or three versions of a page template before giving up. A better approach is to sketch out as many different versions as possible before narrowing the selection down. Producing large numbers of wireframes does not need to be time [...] Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Is FLASH Appropriate in a Business Web Site? The short answer is maybe. The long answer is that the question might be better asked, 'Is a 100% FLASH web site appropriate in business?.' The answer to this question, in my humble opinion is, absolutely not. In fact, we have had several clients come to us this year who have 100% Flash web sites that are going to completely remake their web sites because they simply do not work for them. They are having issues with search engines and with clients who can't see their web sites. Of course, they d… 2. A Custom Icon For Your Web Site WHAT IS FAVICON (Or the Icon in general)It is the little thing you see on your Location bar(History/Address bar) when you visit a web site, on the left ofhttp://. For example, if you view a site through InternetExplorer, you see an e superimposed over a blank white papersheet. The icon also shows up when you press CTRL+D to save thelink in your Favorites folder. I think the icon is showedanywhere you store the link, whether on the Desktop or some otherplace.But some web masters prefer to have th… 3. Build It And Build It Cheap! By Brian Hawkins There are several very good reasons why you should consider building your own web site versus having someone do it for you. It's more cost efficient, you can make it much larger in content, you are more involved in how you want the pages to look, and I have actually enjoyed learning the dos and don'ts of website profiling. I have run into some definite don'ts as I thrashed my way through building the few that I have needed , but I envy the professionals that get paid to make websites. Although… 4. Good Web Design One of the primary keys to a successful website is a good design. A poorlydesigned site actually discourages visitors from even getting to your site,and to leave quickly when (and if) they arrive. A well designed siteencourages people to visit and to remain once they find it. In fact, thebest designed sites encourage communication, which in turn causes people tocontinue to visit time after time.So what is this thing called a 'well designed web site'? In concept it canbe summarized in a few words… |
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