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Remember the famous line from the movie Field of Dreams, "If you build it, they will come"? In the world of Internet marketing, you not only want them to come, you want them to stay. The Internet is fast-paced. Your visitors decide very quickly whether or not you have what they want. There are five strategies that will help you engage your visitors and encourage them to explore what you have to offer. Make Your Site About Your Visitors Not You In order to do this, you must clearly know your target audiences and what you anticipate they will be looking for when they visit your site. For example, your target audiences could include the client groups you serve, potential donors, policymakers, members of the general public and the media. In order to get and keep their attention, you must quickly let them know that you understand their needs and have a service or product that meets them. Remember, your visitors want to know what's in it for them. Make Your Site Easy to Navigate Limit the navigation choices your visitors can make. One recent study found that many sites offer an average of 25 options from the home page. That's too many. In addition, make sure the wording of your navigation bars gives your visitors a clear idea of what they'll find. You want to make it easy for visitors to get the information they want. Visitors who get confused or frustrated leave. Make Your Web Site A Funnel You want visitors to decide that they want to get to know you. Give them easy ways to learn that you can meet their needs. Let me give you an example. If you provide health-related services, guide them to content that gives them health tips they can use. Then let them know that they can receive this kind of information regularly through your monthly e-newsletter. Give them an opportunity to subscribe. Then lead them to content that talks more directly about your programs, services or products and the benefits of what you offer. Draw your visitors into the work of your organization. Use Testimonials Word of mouth is one of the best ways for people to learn about you. You can get the same result with testimonials. Ask your clients what benefits they got from participating in your services or activities. Ask board members to tell you why they chose to become involved with your organization. Ask your volunteers what benefits they get from working with you. Then ask their permission to use what they said as a testimonial and put those testimonials on your site. Testimonials help visitors feel more comfortable with you. Make Your Site Interactive Use short assessments and other feedback mechanisms to engage your visitors. Offer opportunities to attend events or to volunteer. Make sure that visitors can easily contact you - both online and offline. Interaction starts building a relationship. Take a fresh look at your web site. Look at your site's organization and content in terms of these strategies. What action can you take right now to encourage your web site visitors to stay? 10,000 Real Visitors To Your Web Site! - Real Visitors, Real Sales! Delivered in less than 15 days! Resellers Earn up to $82.67 per Sale! (Huge Seller) Five Tibetan Rites. - The Five Tibetan Rites, a popular exercise program, pays 50% and sells 1-4 copies per every 100 visitors. Lets face it, when a visitor does arrive it only follows that we should do our best to help them see the value in our website, no? Welcome new visitor, here is our feed, blah blah... Can't we do better then that?I see a lot of variations on the Welcome new visitor, here is our feed type of thing when I arrive at blogs and such these days. Sometimes this gets customized if the site determines that I am a "Googler" (visiting from a search engine) and then offers me some piece of text to try and make me become a passionate user of their site. This strategy never makes me a passionate user. What does work is when I read the page in question and then navigate around the site and find more great content. So the trick should be to make great-content discovery the goal. Welcome Googler, let us help you outHere we present one solution that works for helping people discover your site. As a side effect it will increase your pageviews in a proper, natural way. (We have a whole pile of other solutions for this, however that
What we have done is created a custom, on-the-fly navigation system based on their search query! This little widget should work to keep them poking around your site. Placement etc.We've been using this on several sites now (along with some other ideas alluded to above) and it works. Pageviews per user go up. Bounce rate falls (more on that in the future too). We have had to play with the placement of this box: top of the page? Floated to the right/left of the main page content? Following them down the page (with js)? As they say, your mileage may vary, but chances are you will get more mileage out of more readers, and that is a good sticky thing. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. OpenSource and OpenSource Template What is OpenSource?Open Source Initiative (OSI) is a non-profit corporation dedicated to managing and promoting the Open Source Definition for the good of the community, specifically through the OSI Certified Open Source Software certification mark and program . You can read about successful software products that have these properties, and about our certification mark and program, which allow you to be confident that software really is 'Open Source.' We also make copies of approved open source … 2. Why Java Will Drive Your Visitors Away It's yet another plugin that users hate, and Java has an even worse reputation than most. Why? There are just so many reasons. Microsoft and Sun Java is an open standard, and it's one that Microsoft originally embraced. They made their own Microsoft JVM (Java Virtual Machine) part of Internet Explorer. This led to the rapid growth of Java on the web. Sun, Java's creator, then decided to sue Microsoft, for being anti-competitive in bundling the Microsoft JVM with the world's most popular web brow… 3. Mark P Five effective ways of making money out of web templatesWeb templates are the in-thing now-a-days and most of them are selling like hot cakes resulting into huge profits for web template providers. You too can cash-in on this web template craze and make money. Discussed in this article are five effective ways of making money out of web templates. Five effective ways to make money out of web templates 1.) Creating turnkey pages from web templatesTurnkey websites are the hottest resource on the in… 4. Web Site Makeover Checklist If you have an existing web site, or have just finished designing a new one, use these questions to verify if you have all the following elements in place. Among other things, you will likely lose prospective buyers, credibility, and sales if you have broken links and missing images. These are some important factors for each site. * Do you provide content that people want? * Are you grammar and spelling correct? * Do your pages load fast? * Is your site easy to navigate? * Is the design con… |
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