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Remember the famous line from the movie Field of Dreams, "If you build it, they will come"? In the world of Internet marketing, you not only want them to come, you want them to stay. The Internet is fast-paced. Your visitors decide very quickly whether or not you have what they want. There are five strategies that will help you engage your visitors and encourage them to explore what you have to offer. Make Your Site About Your Visitors Not You In order to do this, you must clearly know your target audiences and what you anticipate they will be looking for when they visit your site. For example, your target audiences could include the client groups you serve, potential donors, policymakers, members of the general public and the media. In order to get and keep their attention, you must quickly let them know that you understand their needs and have a service or product that meets them. Remember, your visitors want to know what's in it for them. Make Your Site Easy to Navigate Limit the navigation choices your visitors can make. One recent study found that many sites offer an average of 25 options from the home page. That's too many. In addition, make sure the wording of your navigation bars gives your visitors a clear idea of what they'll find. You want to make it easy for visitors to get the information they want. Visitors who get confused or frustrated leave. Make Your Web Site A Funnel You want visitors to decide that they want to get to know you. Give them easy ways to learn that you can meet their needs. Let me give you an example. If you provide health-related services, guide them to content that gives them health tips they can use. Then let them know that they can receive this kind of information regularly through your monthly e-newsletter. Give them an opportunity to subscribe. Then lead them to content that talks more directly about your programs, services or products and the benefits of what you offer. Draw your visitors into the work of your organization. Use Testimonials Word of mouth is one of the best ways for people to learn about you. You can get the same result with testimonials. Ask your clients what benefits they got from participating in your services or activities. Ask board members to tell you why they chose to become involved with your organization. Ask your volunteers what benefits they get from working with you. Then ask their permission to use what they said as a testimonial and put those testimonials on your site. Testimonials help visitors feel more comfortable with you. Make Your Site Interactive Use short assessments and other feedback mechanisms to engage your visitors. Offer opportunities to attend events or to volunteer. Make sure that visitors can easily contact you - both online and offline. Interaction starts building a relationship. Take a fresh look at your web site. Look at your site's organization and content in terms of these strategies. What action can you take right now to encourage your web site visitors to stay? 10,000 Real Visitors To Your Web Site! - Real Visitors, Real Sales! Delivered in less than 15 days! Resellers Earn up to $82.67 per Sale! (Huge Seller) Five Tibetan Rites. - The Five Tibetan Rites, a popular exercise program, pays 50% and sells 1-4 copies per every 100 visitors. I am massively behind on my Instapaper reading list. That is why I have only just come across this little gem on A List Apart. It’s an article on the subject of web governance. This is a fancy term for an important subject – how to integrate your site into the broader business and manage [...] Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. 15 Website Elements That Attract Visitors By Catherine Franz Here is a quick list of components that make a website attractive. They are listed in layers of attractiveness beginning with the "must" haves, to "nice to haves."1. State the website's purpose up front and clearly of the site. Do this as quickly as possible. The visitor needs to know immediately if they have landed on the right site. They also need to know "what’s in it for me to stay here." If you don't provide this, they are gone. 90% of the sites on the Net don't do this.2. Give visi… 2. Marking Your Spot in Cyberspace. - 3 Keys To Making Your Site Memorable! By Anthony Jewell As significate as landing on the moon was, your spot in cyberspace can be just as memorable. I find that the better looking and working a site is then the more it makes me want to come back and use it. When a person first lands on your website they need to be amazed at not only the design but the content and what you offer. Each part of your website should leave a mark in the visitors mind and make them want to stop in every time they jump online. Just same way you want to stop in at the local… 3. Top 10 Signs Your Site Needs An Overhaul These are the top 10 signs your web site needs an overhaul.# 10 The images used on your site include a revolving globe, bevelled horizontal line separators, and one of those animated mail box icons that were popular in free image libraries around 1995. If this is you, listen up. If your site looks dated and unprofessional you will not make any sales. The key to generating sales on line is with a professionally designed web site. People form an impression of your business, and whether or not they… 4. A LITTLE ADVICE from THE MAC LADY I am a web designer, and an internet junkie and I have a few pet peevesthat need purging...TIPS FOR YOUR WEB SITEIf you are a 'real' company with 'real' products and 'real' people,please put your address and phone number on your site (usually on acontact page is best). Afterall, you put your address and phone numberin your city's phone book don't you? You put this information on yourbusiness card too, don't you? Think of your cyber presence the same wayyou do with your earth presence. Most peopl… |
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