Web Design Tips and Tricks

Web Page Building for Beginners 2

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A search engine robot actually reads the wording on your web pages and places a certain amount of importance on what the content says, but not quite like a human does. A human will place the words together in their head and try to decipher the relevancy to them personally and decide within a few seconds whether they will continue reading or click to another site, whereas a robot counts words and places all relevancy in the numbers it finds. It also gives extra credit to the size of the type and title of each page.

What a webmaster should consider, is every word connecting to a keyword and not wasting words, for the public and the robots. This can be difficult to do when writing about certain subjects, but not impossible. Take diets for instance. Saquoyah Publishing writes diets and uses www.free-diet.biz to promote them, but nobody wants to read pages full of the word diet just bandied around with no oomph in the article that should teach the reader about diets. So a happy medium must be reached to get the website placed high in the search engines database, yet allow the articles to inform the reader of the subject written. Remember, the information super highway is called that for a good reason. Most people just want to learn something about a subject, not necessarily buy something. So if you are selling, the first thing you will want is to get the reader to find the pages you have written, and that means search engine optimization, or SEO as it is called.

SEO should be a major consideration as the page is written, and a concentration on keywords should be the main concern of the page writer. Take diets as an example of page writing. The word Diet or Diets should be placed in the title of each page on the website if at all reasonable, and each page should utilize those words as many times as possible without deterring hopeful customers. The title of the page is the most noticeable attraction to your website from the searcher’s perspective, and the few words you have to say everything about your site. Free diet is a two word search that will get you over twenty five million pages on Google or Yahoo, and the competition is fierce. Just the word free will get you over a half billion pages and the competition is downright crazy. So stick with keywords that you can compete in, and use those words wisely as you write your pages.

Simple, free, healthy diet are the four keywords that describe the title of my index page, and they are the best way to describe what I hope the searchers will be looking for, as well as what I have to offer. This is the most optimistic I can be when writing my title to help people learn about diets and to help my website get a good placement with search engines. Also, a four word phrase has less competition than a two word phrase. So make sure your title is something that the searcher is looking for as well as something you provide or you will never get customer satisfaction, and maybe never get customers.

The contents of the page can be categorized into sections to help keep your keywords alive without pushing them on the reader. For instance, free diets, beer diets, funny diet jokes, potato soup diet, pineapple diets, Beverly Hillbilly Diet foods, and many other strange things can be written without being insensitive to the reader, if they are titles of some of your other pages or just paragraphs on each topic. The contents close to the top of your page should also be the same words you have in the contents meta tag that the robots will copy to be placed under your title in a web search. In this way, the reader will also get a fair chance at what you really have to say on your site and can make a better judgment call on whether to open your index page or some other. This is how you select customers instead of wasting everyone’s time. This article can be copied and reprinted anywhere as long as it is intact and includes the author’s bio.

I came across the article from Nicholas Carr's post Should the Net forget?

This is an interesting consequence that seems to be getting pushed on SEO, rather then perhaps looking at it from the aspect of accountable reporting, no?

Nicholas states that:

With search engine optimization - or SEO, as it's commonly known - news organizations and other companies are actively manipulating the Web's memory. They're programming the Web to "remember" stuff that might otherwise have become obscure by becoming harder to find.

The result is that:

People are coming forward at the rate of roughly one a day to complain that they are being embarrassed, are worried about losing or not getting jobs, or may be losing customers because of the sudden prominence of old news articles that contain errors or were never followed up.

In Summary

So, in the past as the print info (newspaper issues) simply disappeared or, more recently, as they hid the content behind paywalls and poor SEO, newspapers didn't have to worry about the consequences of articles that contain errors or were never followed up, but now people may suffer from these mistakes and lack of integrity.

What do you think the answer should be? Nicholas Carr asks Should the Net forget? I'm not so sure, and I don't think that the answer is that simple.

There's a learning curve to moving print onto the web, and this case encompasses one facet of what needs to be conisdered, but it would be great if some form of integrity from those doing the reporting kept these kinds of things from happening.

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