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Making your site accessible means making it available to be used by all. It's too easy to think that what looks ok to you will do for all. Unfortunately, things aren't that simple. Websites are no longer just looked at by people sitting down in front of a PC. Today, websites are viewed on PCs, laptops, palmtops, all manner of mobile devices, digital TV, they are viewed by non-human automated systems or robots and are read aloud by special software to the visually impaired. If your site cannot be used by all these browsers you are reducing your audience and it's not a small minority you're losing. Content is king The essence of accessibility is to put the content of a web page first and the design second. As an example, if you want to find out the opening time of a museum, you go to the site, navigate to the opening times page from the home page and read the time. You've got what you came for. Whether the times are set out in a table, in a stylish font with an attractive colour scheme really isn't that important. Now imagine you're looking at the same site from your mobile browser. You type in the museum site's address and it connects. But wait. All you can see is the very top left of the page, the size of a postage stamp. You need to scroll across to find the navigation section. And then when you do find the opening times link it doesn't work. You can't find the information you need so you decide against going to the museum that day. Put yourself in the museum owner's shoes - you can see the impact this could have on your business. How do you make a site accessible? There are lot of things you can do but the simplest method is to use something called CSS. CSS stands for Cascading Style Sheet and is a file which sits along side the content file telling the browser how to style the content. For each section of the page you can preset a style (colours, fonts, sizes, etc.). Now, when the browser comes to the page it displays the content first and then according to its own settings accommodates the styling as best it can. You can see that using this 2 tier system, content first, styling or design second, the information is always accessible. Making your site accessible not only means you are able to reach a greater audience but also helps with search engine rankings. The top search engines' robots scan through your pages on a regular basis. They're trying to establish the content and relevance of your site in order to rank it. Some robots are set to place more emphasis on the opening section of a page, for example, the first 25 words it finds. If your first 25 words are bogged down with instructions on which fonts to use, table widths, etc. it stands to reason that your page won't do as well as one with 25 first words of pure content. If your site is not accessible, rebuild it now. The cost of a new accessible site is nothing compared to the money you could be losing. James Smith Real Estate Investing. - See James Smith in a 100 minute online seminar. 3 Real Estate Investing eBooks as a bonus. Lately I've taken to subscribing to many newsletters and the "free" programs being offered by internet marketers - think Frank Kern, Yanik Silver et al. - and people like Aaron Wall and Shoemoney and that Brian fellow over at Copyblogger. If you, like me, receive some of these emails, you may have noticed how their sales methods have taken the typical long web page sales pitch and turned it on its side. They've spliced it into emails and videos and feed that info to us in a much more interactive and entertaining manner then the long winded sales pages of old. So this morning while trying to convince my 21 month old son to go to the park (that's right, to convince him to go to the park) I found that the usual things were not working. That is when it hit me. Parental persuasion ala Frank KernPlease note that I have not met nor do I know Frank Kern, and I am only singling him out because his name stuck with me. I suppose this parody below could be recognizable to Jeff Walker's children as well. One last note, I have found the free info they give away as they get you to the offer/pitch/monthly service to be quite valuable.
Father and son head down the elevator out to the bakery. Son demands the water fountain in the park so we head straight there, where strawberries are eaten and some rocks thrown in. Then he says "casa" (hey, we live in Spain) and demands to go home. We stop to watch the street cleaner pass by and head home, not having visited the swings, played with the balloon or balls or had breakfast at the bakery. (Okay, so in the end I also pick on we folks who buy these things - be they live the internet lifestyle products or self-help books - and don't implement them to the fullest :) Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
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