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your aren't? If your Web sales are down, check your copy. You need Web site copy with marketing pizzazz. Next time you think Web site--either putting up a new one, or wanting to improve yours for more sales than you ever dreamed of, use this checklist: 1. Rewrite in short benefit-driven sound bites or questions your visitor will feel compelled to respond to. example. 2. Make your headlines clear, short and direct. People come for easy-to-read material. Like you, they are in a hurry, and want free information fast. 3. Put yourself in your visitors' shoes. Think why are they at my site? They want to know first, that you can solve their problem with a magic pill. 4. Give your visitors a lot of free information . That's why they are on the Internet. After visiting you 5-10 times, they will eventually buy from you. Is this a lot of work? Not if you want to make ongoing, passive income while you visit the Caribbean. 5. Aim your copy at your laser, targeted market. Yes, you have one preferred audience you should spend all of your promotion time and dollars on first. When you shot gun promotion campaigns to many groups, you don't get well known as the expert, and you lose people's attention and loyalty. 6. Give your visitors new and a variety of free articles in your 'free articles' link. Put a new one up every 2 weeks. Put NEW! beside each new article to draw attention to it. 7. Categorize the types of articles you post on your site. Recently, I have divided mine into writing/self publishing, Online and eMail Promotion, Web Promotion and Marketing, and Web Site Sales Copy, and Online Business Entrepreneurs who need my information. 8. Put a notice on each Web page: Bookmark this Site. We update material bi-weekly.Then, be sure you deliver your promise. 9. Present your copy to inform, convince, and compel your visitor to click here to buy. 10. Keep your language simple (would you believe 10 grade level or lower--even if they are scientist)? Keep sentences short. Write only short paragraphs, especially the first one. No more than 4-5 lines. When visitors see a long paragraph, it looks to hard to read and digest. Remember they are in a hurry. 11. Write a list of at least 5, but even 15 benefits your product or service offers. Take the #1 benefit and start with a headline that includes that. 12. Write a list of at least 5 features. These don't sell, but can be used with a strong benefit to pull orders. Later, transform these benefits into bullets--so easy to read for the skimmer. 13. Share your words with friends and associates before you pay someone to input or upload. This Casual Mini Marketing Survey may bring new book into the copy. Ask your group what benefits compel they to lay out $20-$50 for your product? Ask what words would persuade them to buy? 14. Don't talk about yourself (bio) on your home page. Put up benefits, questions your visitors have that you will answer, and write all copy to 'YOU,' your intended customer. So, don't be boring, obtuse, or trite on you site. Your headlines and other copy should titillate, move, and make your reader think, 'This is amazing. I want this!'
Lately I've taken to subscribing to many newsletters and the "free" programs being offered by internet marketers - think Frank Kern, Yanik Silver et al. - and people like Aaron Wall and Shoemoney and that Brian fellow over at Copyblogger. If you, like me, receive some of these emails, you may have noticed how their sales methods have taken the typical long web page sales pitch and turned it on its side. They've spliced it into emails and videos and feed that info to us in a much more interactive and entertaining manner then the long winded sales pages of old. So this morning while trying to convince my 21 month old son to go to the park (that's right, to convince him to go to the park) I found that the usual things were not working. That is when it hit me. Parental persuasion ala Frank KernPlease note that I have not met nor do I know Frank Kern, and I am only singling him out because his name stuck with me. I suppose this parody below could be recognizable to Jeff Walker's children as well. One last note, I have found the free info they give away as they get you to the offer/pitch/monthly service to be quite valuable.
Father and son head down the elevator out to the bakery. Son demands the water fountain in the park so we head straight there, where strawberries are eaten and some rocks thrown in. Then he says "casa" (hey, we live in Spain) and demands to go home. We stop to watch the street cleaner pass by and head home, not having visited the swings, played with the balloon or balls or had breakfast at the bakery. (Okay, so in the end I also pick on we folks who buy these things - be they live the internet lifestyle products or self-help books - and don't implement them to the fullest :) Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Who is Involved in Getting a Site Online? This article could also be titled 'How much is this going to cost me?' There are actually several parties you have to pay when having a website designed. I tend to use the analogy of a house, so I'll run with that analogy here. First off, you may or may not realize that there are both one-time and recurring fees involved in getting a site online. I will differentiate between the two as I go through the three major parties. Web Designer The designer is a combination of an architect, builder and i… 2. 4 Tips to a More Visitor-Friendly Website I remember my very first website. I thought it was the mostamazing thing ever created; it had Flash, Javascript, ananimated graphic I designed all on my own, plus variousbits of 'artwork' placed at strategic locations throughoutthe site. Plus it used frames, something I thought wouldease navigation for my visitors. What an astonishing display of talent!Now when I look back on that first website, I'm forced tocome to an inescapable conclusion: It sucked.You see, like so many beginners, I had succ… 3. Translate Your Web Site and Expand Your Market Want to double the number of people who readyour Internet sales materials?Try translating your web site and sales letters to reach the Web'snon-English speaking majority.In 2001, more than half the users of the Web do not speakEnglish as a first language. What's more, the number ofnon-English speaking newcomers is growing at a muchfaster rate than the number of English speaking Internetnewcomers. However, 80% of the information on theweb is in English.Should you make your web site available in l… 4. Make Your Words Sell: A Guide to Internet Copywriting and Marketing By Donald Nelson When it comes to selling and communicating on a web page, it is the written word that makes the vital difference between satisfying your viewer or losing her as she clicks through to the next web site.If you are not sure what to write or how to write for an Internet audience, then one of the best guides is the ebook, Make Your Words Sell by Joe Robson and Ken Evoy. The authors explain the entire process of creating a web page that will attract the attention of your viewers, maintain their inte… |
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