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These are some important factors for each site. * Do you provide content that people want? * Are you grammar and spelling correct? * Do your pages load fast? * Is your site easy to navigate? * Is the design consistent? All your pages should follow some basic pattern or format and look similar. Planning Do your home work before you begin to write and design your web site. * Do you have a clear goal? * Is your web site unique? (USP) * Did you define your ideal customer? Web Site Development * Are you targeting your prospective buyers with your web site's content, message, and design? Sales Process/Ordering Process/e-Commerce * Is it easy to contact you? * Do you provide contact information on every page or do you have a link to a contact page? * Are you providing an 800 number, local number, mailing address, and email? * Is it easy to buy from you? Do you provide several easy ordering options? (online, fax, mail, phone, 800 order number). Do you provide several payment options? (credit cards, PayPal, Storm Pay, cashier's check, money order) * Are you providing a secure online order form? * Is your order form easy to find? * Do you provide risk reversal with a money-back guarantee? Design Elements * Does your web site look professional? Does it portray a powerful, professional image? * Is your web site user-friendly? (logical navigation, speed, easy-to-read) * Do your web pages load fast? * Are your pages easy to read? (layout, colors, white space) * Is your site interactive? Can visitors contact you through email forms, feedback forms, and guestbooks? Are you communicating with your visitors through newsletters? * Do all graphics and images show up? * Are your forms working? Did you check every part of your forms? * Did you maintain a consistent look and feel? Are the layout, typefaces, colors, and navigation consistent in all your pages? * Did you use white space, color, and formatting to control the look of your documents? * Are pages designed for your target audience? Do they fit your audience's monitor? * Did you test and optimize all pages wimth popular browsers, platforms, computers, screen resolutions, and settings? Navigation * Can visitors and potential buyers easily find what they're looking for? * Do you have a link to your home page, contact page, and order form on every page? * Are all links working? Final checklist before putting pages on the Web * Did you verify spelling and grammar? * Is the content written at your audience's reading level? * Did you use a writing style and vocabulary your audience understands? * Did you verify contact information? * Did you verify that all graphics show up? * Did you verify that all forms are working? * Did you view your pages with popular browsers, platforms (PC and Mac), screen resolutions, and settings? Marketing * Are you capturing your visitors' email? * Are you providing a free newsletter, report, consultation, or other offer? * Are you building email lists? * Are you staying in touch with your potential buyers through an ezine, newsletter, announcements, and special offers? * Are you marketing your site consistently? * Are you submitting your web site to search engines every four to six weeks? * Are you tracking your traffic? * Are you updating your site regularly?
Think like the ideal customer. Your Web site will be successful only if you provide what your visitors and buyers need. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. 3 Tips For Writing Content That Will Make You Sales By Michael Cheney Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people wanting your product or service. Content is the most important ingredient in the recipe for your website's success. If you have engrossing, valuable and relevant content you are onto a winner..Tip 1 - Keep It Customer-Focused - What You Like Is Irrelevan… 2. Overview of Web Content Management Systems What are Content Management Systems (CMS) / Backend Systems?Although Content Management Systems may vary slightly among industry definitions, a common usage for a Content Management System is to add new content (information, articles, photos, music) to a website. Dependent upon the complexity of the System, a CMS may additionally offer web page content removal and modification functionality. The true benefit of using such technology for a small to medium sized business owner is reduced maintenan… 3. Review: Implementing the Google Search Appliance in an Intranet environment Our corporate intranet is a non-framed environment with both Lotus Domino and IIS (.Net and classic ASP) applications and content. We have between 300,000-500,000 pages of web content and documents across more than 1200 “sites” on approximately 30 unique domains. We used to have Inktomi’s UltraSeek Server 3.0 as our intranet search engine which was beginning to look like its age (purchased in 1998). The Inktomi product did not handle attachments well (DOC, PPT, PDF, etc.), would not crawl our s… 4. "Chase Those Page One Blues Away...Get Themed Content On Your Site And Get On Page One!" Here is my latest article. It may be freely used in ezines, on websites or in e-books, as long as the Resource Box is left intact.I would appreciate notification of where it was used, and if possible, a copy of the ezine or newsletter that it was used in. Please send notification mailto:webmaster@online-wealth.com ______________________________Not on page one of the majors yet?Elsewhere, I've written about getting on page one of the major search engines with an article here: http://online-wealth… |
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