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If one more business owner tells me their website sucks because they're just "too darn busy to deal with it", I'm gonna hurl. That's like saying, "I'm doing business in my dirty underwear because I'm too busy to get dressed." Realize it or not, your website (or lack thereof) is very often the first impression your prospect or peer will have of you. Now, it's no longer a matter of having a website -- it's a matter of having a great one. Most websites are informative, but dull. Not surprising. The Internet today is not unlike TV in the early 50's when TV was the new media. Back then it was totally exciting to have a radio announcer in front of a camera. It was revolutionary to actually see the announcer holding the package of soap or toothpaste. What soon followed was "The Golden Age" of TV when things took a major creative leap forward. There's a definite parallel today with the Internet. Bill Bernbach, a great leader of that last creative evolution, stated; "You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen. That's where the creativity comes in." Applied to the Internet Bernbach's words resonate more than ever. So, what makes a website effective and creatively exciting? That depends on who you talk to. A techie may say you need lots of flash animation. A designer may say it's about the right layout and color scheme. Someone else may argue it's all about blogs. When applied intelligently the latest design trend or technology is exciting. But have you ever clicked on a site you're eager to see only to have to sit through a self-indulgent 30-second flash intro? If the thinking behind the technology doesn't respectfully address the mindset of the person viewing it, it doesn't matter how cool it is. An exciting, creative, effective website begins with a clear understanding of the target audience and the marketing objectives you're trying to reach. Only then does it take a fresh, simple, memorable creative approach that touches and moves that audience on an emotional level. Accomplishing that takes strategically smart, creative talent. So, if you don't have it, find it. The bottom line is that The Evolution has begun. Don't be left behind. © 2005 John Follis. All rights reserved. Instant Article Submitter. - Amazing Breakthrough Software Stuffs Any Website You Want Full Of Free Targeted Traffic. 15,000 Mb Hosting For $4.95/mo. - 4.95 web hosting, Free domain registration! Free setup and online website builder included. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Web Design:10 Magnificent Millionaire Dollars Ad Copy Secrets To Empower Your Website.. By I-key Benney Hello, how is your website doing?Are sales flowing in?If you answer no, may I offer you 10 eye-popping web design secrets to make your website sell!1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, t… 2. Ten Design Mistakes to Avoid By William Hanke Avoid these mistakes and your site will be steps ahead of your competition. 1. Not planning your site Before you even have a website, you must have an idea, a focus. Why do you want a website? What are your plans and goals for the site? Sit down and draw out a map of possible pages and ideas for your site. Include your site's purpose --whether it is to sell more product or make the public more aware of your issue -- whatever it may be. Build your site from it's strong foundation (your goal… 3. … 4. Get Linked - Part One The Secret Behind the Internet Last week's issue of 'Getting Results' was largely theoretical and abstract. This week I hope to offer you some real-world advice that you can put to use straight away to?help you gain better search engine rankings?and grow your online contact base without software, spam, or any dirty tricks. Before We Begin I'm going to be discussing something called PageRank. (Click that link to find out what it is.) You can check the PageRank for any website by downloading the G… |
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