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Chris, a new consulting client, asked me to help him increase sales on his affiliate marketing site. As he was describing his site and the problem, I thought, "This is going to be a quick fix." How wrong I was! His site was excellent. Other than a few minor points, it followed all my basic rules for a successful affiliate marketing site. The site was focused around a single theme in a profitable niche, with an excellent selection of high-priced, high-commission products. Chris had gone the extra mile to have his site professionally designed, and it was simple, elegant and user-friendly, employing consistent navigation and a nifty database-driven search results system. He was working directly with his merchant partners to create ad copy that offered his visitors the best possible deals. And he was advertising in the pay-per-click search engines to drive tons of targeted traffic, and using hundreds of keyword listings with brilliantly worded titles and descriptions. So, why on earth were his sales so low? I knew I was picking at straws, but during our first session, I made a host of recommendations for improvement, which included: - a domain name change Chris implemented all my suggestions as well as a few of his own. After giving the new version a few weeks to prove itself, we scheduled our second teleconsulting session. I was anxious to hear how well the site was now performing. You can appreciate my dismay when Chris told me that his sales had actually dropped! Aargh! I reviewed his site again, and it suddenly struck me... he should try blue links! Why? Because web design convention suggests that links should be blue, visited links purple and active links red. Although nothing written in stone about link color, I believe that those conventional colors should used whenever they compliment site design. I'd changed my own site links, Sage-Hearts.com, from maroon to blue sometime before and noticed a nice conversion rate increase. Sure enough, that WAS the answer to Chris' site problems... His conversions increased 1100% almost overnight JUST by changing his link color to blue. In addition to being underlined, people expect links to be blue, and in some cases visitors may have problems with sites that don't conform to their expectations. With the average site visit lasting only about 8 seconds, we don't have time to waste confusing our visitors with basic site navigation. Use blue links if possible to keep your navigation instantly recognizable, unambiguous and consistent. © Copyright Rosalind Gardner, All Rights Reserved. Instant Article Submitter. - Amazing Breakthrough Software Stuffs Any Website You Want Full Of Free Targeted Traffic. 15,000 Mb Hosting For $4.95/mo. - 4.95 web hosting, Free domain registration! Free setup and online website builder included. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Website Design - Choosing Your Colors Wisely When designing a website choose colors wisely. Remember, colors convey emotions and emotions can heavily influence your decision-making process. Your choice of colors for your website should mirror the message and/or feeling you to hope to communicate to the viewer. Let's take a look at some colors and what they mean to you and your website.Blue - the color of stabilityBlue is a color of peace, harmony, tranquility, health, coolness, confidence, loyalty, conservatism, dependability and technolog… 2. Web Page Building for Beginners 2 By Ted Dupuie A search engine robot actually reads the wording on your web pages and places a certain amount of importance on what the content says, but not quite like a human does. A human will place the words together in their head and try to decipher the relevancy to them personally and decide within a few seconds whether they will continue reading or click to another site, whereas a robot counts words and places all relevancy in the numbers it finds. It also gives extra credit to the size of the type an… 3. THE WEB SITE IS NOT THE END ALL OF INTERNET MARKETING STRATEGY The most common misconception that people has is that web sites are their end all internet marketing strategy. On the contrary a web site is merely a part of the whole marketing strategy. Proper planning and development of internet marketing strategy is a vital ingredient in order to make your online business a successful one. There are components to guide you in coming up with your marketing strategy and these are as follows: the product, Web site and an effective marketing strategy. Each of t… 4. Good Web Design - What is it? There is unlimited possibilities when it comes to designing a website. Flash, Database, content management, Client Login, etc,etc. A question to ask yourself when deciding how to do your website is:How can I most effectively present my information to my visitorsOf course there are several things to consider like budget but I feel that when talking strictly design it is important to put your visitors as first priority as they are the reason you are building the website.Flash - Flash I find is nor… |
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