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Start with the simplest thing first. Listing your site on search engines is always your initial step. You can do this easily with sites like http://www.AddMe.com. On AddMe.com you can list your site on about 14 search engines at no cost. For a fee of between $30 and $50, they will list your site once on about 1,200 search engines, newsgroups and other similar places. Your next step is to list your website address onto everything that people will see. This includes flyers, booklets, advertising, product labels, business cards, signs, press releases, phone book listing, invoices and your after-hours answering machine message. A simple message, like 'We're sorry we missed you, but to find out more about our company visit our website at www.OurBusiness.com.' If you can write articles, you have an excellent way to promote your website. All you have to do is write short articles, about 300 to 500 words, covering topics of interest to people who visit your site. Then post these articles on your website and on free articles sites. I live in Arizona, but my articles have appeared in publications, ezines and websites all over the world. Because of this, I've had clients from all over the country, including New York, New Jersey and Little Rock, Arkansas. I even have an e-mail auto responder set up on each article page so that people who want to use the article can have it automatically e-mailed to them. It's always nice to have my articles help others, and in turn to have others promote my business. If you want to list articles on free article sites, try these. http://www.ideamarketers.com http://www.goarticles.com http://www.webpronews.com/submit.html http://www.netterweb.com/articles There are many other sites like this out there, just Google for 'free articles site.' Viral marketing is a good way to promote your site too. These Tell-A-Friend promotions have been around for a long time, but with the advent of e-mail, it's now easier than ever. A great way to do this is to offer free e-cards on your site. Someone sends a card to a friend, but the friend must visit your site to pick up the card, where they are encouraged to send a card of their own. People love sending cards for free, and in return they gladly promote your site. Another option is to have one or more ebooks or reports on your site with interesting information that people can download for free. In the ebook, you tell people to pass it along to any of their friends while including information about your site. You can also try affiliate programs. These are programs where you have a product or service, someone else promotes it on their site, and you pay them a commission for every referral or sale they give you. These can be tricky, as you need a program to track the referrals. There are different companies that offer tracking programs for businesses, just be sure to check them out well. This allows your products, services and website to be promoted by others. By far, the best way to promote your business is through customer loyalty. You can do this in an unlimited number of ways. Some travel sites will send e-mails to clients containing information about their destination, like weather, discounts and interesting sites. You can offer a regular e-mail newsletter, advice on a bulletin board, useful links or anything else you think your customers would find useful. Every business must market itself, especially on the Internet. So try the marketing techniques you think will work best for your site. Whatever you decide to do, keep reevaluating your marketing techniques to be sure what you're doing works for you.
This post comes a bit late in the whole web 2.0 cycle. I feel that it bears repeating because I have come across sites that don't follow some basic principles when pulling in 3rd party data from sites such as flickr, twitter et. al. APIs and data portabilityThe blessing of popular and easy to use APIs and the data portability of web 2.0 applications has had an unfortunate side effect, and that is that some implementations that use these services do not integrate appropriate contingency design should these 3rd party services fail. Caching data calls to APIs is a good bit of contingency design. Many APIs will require caching - like that of Amazon - but I suspect this is intended to help limit resource use of the API host, not the site using the API. The reasons a person using API accessed data on their website would want to cache the data are:
A simple implementation to handle those two cases would be one that caches an API call for a given amount of time and one that freshens stale cached data and triggers an error should an API call fail. Caching is good contingency design practiceAs I said above, this post is a bit late to the party but it is worth writing as recently I have come upon at least three sites where firebug and other widgets have revealed issues retrieving API fetched data and the site loading times have been horrible. A decent implementation idea would be to roll your own caching wrapper and agnostically plug it in to a stable caching tool, perhaps something like Cache Lite for PHP. In this manner you have a reusable, caching library independent piece of code that can handle caching/flushing and refreshing of data which could function to handle the two cases discussed above. And that's it. It's been 541 days since my last post. Wow. I hope this is a re-start of a new phase of blogging. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Digitalize It! : (Modification of images with tools such as Adobe CS and Corel) By Carmelo John Diaz Then it was a choice among crayons, paints and palettes for an artist and designer to create art. It was a box of crayons that make one happy designer during his early years of formation.Nowadays, designing has gone to the new age of advanced technology that utilizes computers and programming. As a designer used to handling tangible products such as the ever reliable crayons, computer technology is oftentimes scary and heart palpitating. With all that computer code and HTML tags and styles, it… 2. HOW TO PROFIT WITH FREE DISCUSSION FORUMS If there's one thing I've learned in my years of doing businessonline, it's that credibility should be your number oneobjective. If people know you and respect you, they'll feel likethey can trust you with their money. On the other hand, ifyou're just starting out and no one knows who you are, you'regoing to have a hard time drumming up sales. The best way to gain the kind of credibility I'm talking about isto establish yourself as an expert in your field. This can bevery hard to do if you're ne… 3. Whatever Happened To Keep It Simple? I don't know, maybe it's just me, but it seems the KISSformula has been tossed out the window.I visit various sites that are supposed to be selling a product or service and get various messages such as: We'd like to let you know you don't have the latest version of IE or Netscape and we'd like to ask you toupgrade your browser at this time. We're sorry but this site can only be viewed with InternetExplorer. If you want to view our site you'll have to download theflash media software. Sorry you n… 4. The Webdesign Business - 5 Surefire Ways To Fail By John Pierce Several years ago, I launched a small web design company in a rural area of California. Market conditions couldn't have been better, my skill level was above average, and I had a large pool of aquaintences to which I could market.Within 12 months I went broke.My business failed because I made some very fundamental mistakes, and made them consistently.I now work in the web hosting industry. I have had the opportunity to interact with numerous self-employed web designers and have found that the … |
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