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What is a landing page? It's the entry page that you see when you click from a pay-per-click ad (or email link) to a website. Unlike your home page which has to accomplish many different goals, a good landing page responds only to the specific search term or link. Successful landing pages lead to higher conversion rates and greater returns on your marketing investment. Why landing pages work. Visitors immediately “get” that the content of a landing page is relevant to their search term. They don’t need to navigate to find what they’re looking for. They don’t need to think. They’re ready to move along the conversion process: to submit a form, contact a rep, or make a purchase. Elements of an effective landing page. Good landing pages are simple and highly targeted. They don’t contain anything that’s not essential including the general site navigation. Compelling copy should emphasize the benefits of your product or service and persuade your prospects to take the next step. If you’re asking the visitor to submit a form, it’s a good idea to summarize your privacy policy. You should also offer a toll-free number for people who prefer to call. How landing pages work. One of our clients, TravelStore, a leading California-based travel agency, started a pay-per-click campaign last year. We designed a template that’s easily modified to create a landing page for each destination. So when a prospective client searches Google for “Australia Travel” for example, they click on TravelStore’s ad to arrive at a relevant landing page. The landing page offers just three options: fill out a vacation request form, contact a travel expert, or call the toll-free number. Since we began the campaign in October 2003 the conversion rate is over 38%. Measure the results. Web analytical tools help you measure the effectiveness of your landing pages. Google has a free conversion tool for its Adwords customers. You can learn how to improve your conversion rate by comparing two different landing pages. But change only one element at a time so you know what the impact is of each change.
I came across the article from Nicholas Carr's post Should the Net forget? This is an interesting consequence that seems to be getting pushed on SEO, rather then perhaps looking at it from the aspect of accountable reporting, no? Nicholas states that:
The result is that:
In SummarySo, in the past as the print info (newspaper issues) simply disappeared or, more recently, as they hid the content behind paywalls and poor SEO, newspapers didn't have to worry about the consequences of What do you think the answer should be? Nicholas Carr asks Should the Net forget? I'm not so sure, and I don't think that the answer is that simple. There's a learning curve to moving print onto the web, and this case encompasses one facet of what needs to be conisdered, but it would be great if some form of integrity from those doing the reporting kept these kinds of things from happening. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. WML: Simple Steps to a Wireless Site WML: Getting Your Wireless Site Online Three Simple Steps How To View Wireless Sites Using a PC's Browser WAP Search Engines WML Validators The presence of the wireless / mobile / hand-held world is becoming more apparent daily. With the introduction of WML (wire less markup language) and the creation of WAP (wireless application protocol) several years ago, the ability of having not only a web site, but also a wireless web site is a reality. Actually, with the never ending advances in wireless … 2. Database Driven Website By David Lahiri The solution lies in creating a ‘Database driven website’, through which web pages are created dynamically which further gives a web site visitor an up-to-dated view of information stored in the database. When the information in the database is updated, site visitors will immediately see the changes that have been made.There are many sites, which are bounded up by a dry, outdated design because, rewriting the hundreds of existing HTML files and implementing it into the new design would be a ve… 3. How To Set Up Your Own Website This article deals solely with the mechanics of writing a websiteand placing it in the search engines.For an explanation of why you want to do this, and how todetermine what your target audience is, send a blank email towebsitenewsletter@sendfree.com. That article will also tell youhow to harness the power of newsletters to bring in traffic.This is something of a rough overview. If you have specificquestions or want to know about something not covered here, writeto michaellarocca@lycos.com and I… 4. The Importance of Your Own Domain <html> <head> <title>The Importance of Owning Your Own Domain Name</title> <META NAME='keywords' CONTENT='domain name, buying a domain, trademark, domain ownership in business, sales ownership'> <META NAME='description' CONTENT='why it is important to own a domain name for your business'> </head> <body> <body bgcolor='#FFFFFF'> </center> </font> </td> </tr> <tr><td colspan='3' width='612' bgcolor='#FFFFFF'>… |
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