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formula has been tossed out the window. I visit various sites that are supposed to be selling a product or service and get various messages such as: <> We'd like to let you know you don't have the latest version of IE or Netscape and we'd like to ask you to upgrade your browser at this time. <> We're sorry but this site can only be viewed with Internet Explorer. <> If you want to view our site you'll have to download the flash media software. <> Sorry you need to download these plug ins before viewing our site. Well I have to admit I'm out of there when it comes to any of these sites. If I'm looking for a product or service and you want my money, don't ask me to jump through hoops to hand it to you. I'm not visiting your site so I can spend the rest of the night adding plug ins, upgrading browsers and being told I'm not welcome unless I do a 'dog and pony' show for you. Maybe I'm wrong, but web surfers have a limited attention span when it comes to making a buying decision and I really don't think they're coming to be impressed by your site. They're stopping by to see if you have what they want, need or desire. I'm sure many of these sites are making nice sales, but how many more are they losing? There are sites with a sales letter and maybe one or two graphics making sales around the clock. You stop by, see what they have to offer, and either you buy or you don't. They're saying, 'Hey come as you are, you're always welcome.' I know that there are a lot of goodies out there to impress visitors with, but I'd rather feel comfortable and welcome. If you expect me to spend my money make it easy. I'm not looking to spend the rest of the night making upgrades and changing browsers etc. so I can hand you my money. I may be old fashioned, but if you want my money, make me feel comfortable. I don't need to be told I have to change to hand you my money. I'm actually glad there are so many sites I can't view, it saves me money. Wishing You Success
Lets face it, when a visitor does arrive it only follows that we should do our best to help them see the value in our website, no? Welcome new visitor, here is our feed, blah blah... Can't we do better then that?I see a lot of variations on the Welcome new visitor, here is our feed type of thing when I arrive at blogs and such these days. Sometimes this gets customized if the site determines that I am a "Googler" (visiting from a search engine) and then offers me some piece of text to try and make me become a passionate user of their site. This strategy never makes me a passionate user. What does work is when I read the page in question and then navigate around the site and find more great content. So the trick should be to make great-content discovery the goal. Welcome Googler, let us help you outHere we present one solution that works for helping people discover your site. As a side effect it will increase your pageviews in a proper, natural way. (We have a whole pile of other solutions for this, however that
What we have done is created a custom, on-the-fly navigation system based on their search query! This little widget should work to keep them poking around your site. Placement etc.We've been using this on several sites now (along with some other ideas alluded to above) and it works. Pageviews per user go up. Bounce rate falls (more on that in the future too). We have had to play with the placement of this box: top of the page? Floated to the right/left of the main page content? Following them down the page (with js)? As they say, your mileage may vary, but chances are you will get more mileage out of more readers, and that is a good sticky thing. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
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