When brochures make good presentators



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When people want to get an overview of what the business, company or product is about, they tend to get the brochures. In them, they are given background information on things that they need to know. If companies were the books, then the brochures are the summary of it. Having all the important things people need to know in paper and in print. And in their hands.

Brochures are the representatives of the company, in prints. Whatever information needed can be found in the pages of these brochures. They explain everything that people needed to know first-hand. Brochures are the printed talkers and conversationalist of a company. These brochures are considered one of the most important documents that a company can have. When going to a meeting or conference, introducing oneself does not necessarily mean one is introducing the company. That is why in most cases, representatives of companies bring with them brochures to be able to introduce their company to other people. it essential that the company brochure is effective in reflecting the company’s image. Sending just the right message to the reader will guarantee getting the right information at the same time, triggering enough curiosity to be for the persons looking at it to want to find out more about the company.

Another purpose of a brochure is piquing the interest of the people. It should be effective enough to be able to catch the attention of prospective clients. Color and graphic design does this job. Brochures should not be too wordy, especially in front. Having the proper heading can instantly catch the attention of someone. Others are intrigued just by looking at the graphic designs that most brochures now have. Putting illustrations into this type of prints have already modernized. What used to be plain has gained colors. And colors are enhanced using digital equipments. Some can even make moving and changing thins out of these illustrations.

Adding graphic designs to brochures can add up to its style and attention getting quality. Most people tend to get overwhelmed by the number of words written on a brochure. They then end up just ignoring them. Others look for the distinctive quality that all brochures have in them. This is where graphic designs come in. Many techniques are now available in putting graphic design into prints. People are relating more to visuals now than ever. These graphic designs attract more people more than ever.

Graphic designs are not only for televisions and movie sets. Not only for big printing materials. It is also for something as small as brochures because they add not only color but also zest.

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Some simple suggestions

Well I don't consider myself an expert, I do have experience with working with larger datasets and there are a couple of things that I always do to keep queries performing well.

Optimize Queries with EXPLAIN

Explain is your friend, get to know it well. If you take the time to read thru the Explain documentation on the MySQL site, you will find some valuable information, some of which is hilighted below.

Optimizing joins

Single sweep what?

MySQL resolves all joins using a single-sweep multi-join method. This means that MySQL reads a row from the first table, and then finds a matching row in the second table, the third table, and so on. When all tables are processed, MySQL outputs the selected columns and backtracks through the table list until a table is found for which there are more matching rows. The next row is read from this table and the process continues with the next table.

Why is this important? Imagine a main table - tableA - with 80,000 rows of data. This table has a corresponding n:n table that maps entries in tableA with a locations table. A query could be written as:

SELECT tableA.*, locations.location from tableA 
Left Join tableA2locations on 
tableA2locations.tableA_id = tableA.id
Left Join locations on 
tableA2locations.location_id = locations.id
where locations.location = 'sometown'

Keeping the above quote in mind, MySQL will read a row from the first table and join the corresponding data from the joined tables for that row and then sweep thru the rest of the data, joining as it goes along.

This leads us into the following section.

Number of rows needed to execute a query

You can get a good indication of how good a join is by taking the product of the values in the rows column of the EXPLAIN output. This should tell you roughly how many rows MySQL must examine to execute the query.

From the above, you can determine that for a query on tables that have not been properly indexed, a join can quickly become unwieldy when dealing simply with three tables with records in the thousands (1000*1000*1000 = a slow query). See HackMySQL for a good example of this.

Reducing the number of rows needed to execute a query

So beyond indexing properly for joins, you can still end up with a query that runs in a way that causes a bottleneck.

Taking our example from above, imagine that we use a where clause that limits the tableA selection to half (tableA.foo = 'bar' below):

SELECT tableA.*, locations.location from tableA 
Left Join tableA2locations on 
tableA2locations.tableA_id = tableA.id
Left Join locations on 
tableA2locations.location_id = locations.id
where locations.location = 'sometown' and tableA.foo = 'bar'

This starts us out with 40,000 rows of tableA data to examine. If there are a further 2000 rows from tableA2locations, thats 800,000 rows of data. Not astronomical, but significant. If this was a 3 or 4 table join, things could get ugly. What to do? The answer may be obvious to some: select first with the most limiting table:

SELECT tableA.*, locations.location from locations 
Left Join tableA2locations on 
tableA2locations.location_id = locations.id
Left Join tableA on 
tableA2locations.tableA_id = tableA.id
where locations.location = 'sometown' and tableA.foo = 'bar'

This starts us out with 1 selection from the locations table, then 2000 from tableA2locations. If the join between tableA2locations and tableA is indexed correctly, we are then left with an index join based on ID, rather then having to initially select 40,000 rows from tableA as in the previous example.

When I first started programming, it made sense to me to select from the main table (tableA) and join the lookups. But once you add some data to the mix and start to play with Explain, you quickly realize that selecting from the limiting table can make your server's life a little easier.

For further reading on the topic, I always send people to HackMySQL when they ask, so for more tips and tricks, be sure to have a read thru the optimize section of that site.



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