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1. Always place a best seller in the upper right corner of each spread. Readers glance at a catalog from front to back. Upper right corner is where the reader’s eyes first fall thus, it makes sense to put a striking product there. On the other hand, not all best sellers are visually compelling or stunning. If this is the case, you can put the best seller in another high up position in order to encourage viewing the whole catalog spread. 2. Keep the typography simple and limit the number of typefaces. The copy has to be legible and concise. Do not reduce the type to 6 to condense all the text. Still, some of the elements have to be presented in a bolder or larger typeface to emphasize a special benefit or feature. 3. Always have an order form. To have a systematic fill out and mail it is essential to have an order form. However, the birth of Web together with the existence of telephone and fax continue to replace ordering by mail. 4. Consistent layouts are a mark of excellence. Recognizable spreads, icons and typographical elements are vital in creating a brand image or character. However, if every spread looks the same, it may develop boredom and the readers may choose not to peruse the entire catalog. To encourage readers to spend more time, try to create stoppers using a series of planned layout template changes. You can also use different colors, layout formats and backgrounds to make a compelling change. 5. Standard catalog formats are more lucrative. You can increase many economies by working with your printer and the Postal Service to determine an proficient trim size, but sometimes a distinctive format will magnetize more attention or better augment your brand than a standard full-size, slim-jim, or digest-size catalog, which in turn can increase sales and even the bottom line. 6. Grouped products don't sell. Usually, grouping complementary products either in dissimilar photos put together in the layout or in a single shot doesn't sell the goods. For one thing, some of the products grouped together in a photo or layout are not related. For another, in a grouped layout or photo, no product is the hero that draws the reader in. If you're selling books, greeting cards, advertising specialties or products that tend to be similar to one another - grouping products makes a good deal of sense. 7. Magalogs don't sell. Magalogs are half-magazine and half-catalog. In most cases, as the amount of nonselling editorial space takes away from sales-oriented real estate, the viability of the catalog as a revenue producer decreases. Nonetheless, many conventional catalog marketers have increased the use of editorial material in their books, and quite a few have improved sales with this technique. 8. A four-color catalog performs better than one- or two-color book. Generally, the answer will be yes, four-color presentation looks more attractive and grabs more attention thus, generates more sales than a one-color book. In fact, some product lines such as apparel and cosmetics require precise color representation. But in some select cases the sales do not justify the cost of four-color printing and color separations. You might even find out that a two-color presentation sets your book apart from competition. Catalog design rules and principles are already tested and true. They work – that’s a proven fact! However, it can occasionally be bent or broken as long as you know what you are doing and is concern of doing it right. A number of useful principles are discovered by experimentation and innovation. Who knows if it can result to rewarding proceeds or an established principle? No way to know it if you’ll not going to try.
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More Articles:1. Leave Those Links Blue! By Jamie Kiley Don't mess with those links! When you're designing your site, you should leave your text links in their natural state--blue and underlined. We all want to be creative and not do the bland, expected, normal thing. We want to change our links to red, green, yellow, even black--anything but blue. And we have the urge to take off those underlines.Resist the temptation. It's hard. But there's a good reason to leave them alone.From the earliest days of the web, text links have been blue. People intu… 2. The Power of Linking An exchange of links, also known as reciprocal linking, is simply swapping links with another site. In return for another site posting your link, you post their link on yours. You can trade different types of links, including banners, text links, buttons, etc. One of the best ways to get traffic while waiting to be listed by search engines is through link exchanges with other quality sites. This will also help you to get better search engine rankings. You can easily go after your target market b… 3. How To Make Your Customers Accept All Charges Are There Any Hidden Charges?A while ago, there were junk-mail ads offering products withincredible prices. They also, however, charged incredibleshipping and handling fees. So it turns out those wereactually bad deals. How about your site? Are you hiding anyfees? Products or services are well presented on most websites, but not all charges are presented well. This preventspotential sales from closing.--Don't Give Customers a Surprise--Here's a simple example. A potential customer, Mr. Smith,vis… 4. How to Choose a Website Design Company The internet is full of web design companies pleading for your business. They all look great! Not sure which company to select? By following these simple steps, you'll be able to select the perfect designer for your business.1. The search for a web designer. Unless you really feel that face to face meetings are a priority, there is really no reason why you can't hire a web designer outside your local area. Most people turn to search engines on the internet for their search.2. The designer's por… |
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