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find there just aren't enough boxes for your address. Or that there are too many and the form will not submit until all boxes are completed? Have you ever filled them with gibberish? Ever received one filled with gibberish? This got me thinking as to how inconsiderate we all can be when requesting details like addresses. Street, Town, State, Zip code. Quite simple you may think, but not everyone lives in a state or even knows what a State is, and did you remember the Country? We need to be far more considerate when designing web sites. The Internet transcends International boundaries but many business seem to forget this and design sites for their own back yard. Recently we received an e-mail to request a brochure it was to be sent to PROSPECT, PA 16052 now we all know where that is, right? Well the sender presumed so. Obviously Prospect is the town. PA? Errr OK it must be some sort of abbreviation PA? PA? PA? Forget it, I don't know! Then we have some digits, obviously a Zip code and then a country? NO, no country given. Do I know what country this PA place is in? Well yes I do, but you see the problems some people may have. I also recently wanted to purchase some compression software Anyway I found the software I wanted and the price was something like $30. Fine, I was happy - let me spend. But hang on $30 is that USD or Australian dollars, and for that matter how many other countries use dollars? I had a good look around the site and eventually found the address of the company and guess what it was in Great Britain. Now in case you don't know the British use British pounds (GBP)! This was a British site advertising Dollars as to whether that was US or Australian is anyone's guess. But I wanted to pay then in British pounds for which there was no price. This gave me a headache so I left NO SALE. In case you haven't already guessed and why should you have, I live in Britain to be exact Scotland. Did you guess that in my first paragraph? Probably not, so why expect your visitors to play guessing games. The Internet is International, price and address Internationally or risk loosing sales. PA, I don't know what this stands for or where it is. Neither I am sure does the majority of the rest of the world. State??? A state of what? If you supply no alternative don't expect your users to fill it with something useful. Zip codes, are they always five digit or should I leave room for more? What country are you in? It seems obvious to us they told us in high school, but not everyone will know. Your telephone number. Are there only nine digits? Because if there are, I for one will get a disconnected tone all day long. What is your International prefix code? $ What currency is that? Is that USD? If it is tell them. If you are happy with your back yard that's fine. But if you don't want to risk losing sales then think truly globally and redesign your site to reflect that.
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More Articles:1. Web Design Tips Web Design is an art, yet following basic steps can help lead even a non-artist to a good design. For the novice or the expert, there is always more to learn with these web design tips. Web Design Tips 1. Graphic Design of the Site There is a saying 'First impression is the last impression.' The design of the site is one of the most important aspects to be considered while creating a web page. If the design is good and easy to understand then visitors are more likely to view many pages of the s… 2. Using Tables as a Strategic Sales Tool Why Tables?Tables have helped me to do the following while designing my website:1. Establish organization.2. Create sections on my web pages that are neat and uniform.3. Build a unique sales presentation with direction.With tables, I've been able to build an effective site that getsresults,and you can too!Below are a couple of table tips to help you design acustomer oriented site for web success:Table Tip One - The Two-Column Web PageWhat I mean by 'two-column' is to divide your table intotwo co… 3. How to Hire The Right Web Design Firm How to Hire The Right Web Design Firmby Jim D. RayRegardless whether you manage a small business, charitable organization, or Fortune 500 company, choosing the right web design firm can quickly become a full-time research project. With thousands of design firms to choose from, what factors truly determine which design firm is best for your business?The primary considerations for choosing a web design firm are:* Price* Customer service/access to support* Credibility indicators of the design firm*… 4. Headlines: Your Big Opener The headline is probably the most important thing onthe most important page of your web site.Yet far too many web designers ignore its power andsimply put up a meaningless statement: 'Welcome to mysite.'If your headline doesn't grab the attention in afraction of a second, the chances are that the visitorto your site will fail to read any further - and clickaway.Powerful headlines should include as many of theseelements as possible:* Personal - use 'You' and 'Your'.* Direct - if you are making a … |
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