Why Hire a Professional to Design Your Web Site?



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Creating an appealing, functional, and effective Web site is much harder than it looks. It's not simply a matter of taking a company brochure or catalog, converting the text to HTML, and throwing in a few pictures (although many sites seem to have been created using this technique!).

A Web site is a 24-hour a day advertisement for your company and should be treated as such. You wouldn’t turn over the design of your next direct mail piece, newspaper ad, or TV commercial to an amateur, and the same should hold true for your Web site. Actually, more care should be given to your Web site considering the potential number of online viewers is much greater than the audience for any other communication medium.

We’ve redesigned Web sites for large companies that initially thought they’d save time and money by hiring a college student to design their site. They wound up with a site that looked like it had been designed by a college student, did not incorporate effective online marketing tools to draw traffic to the site, and the college student graduated and moved on, leaving them without ongoing support.

A Web site should not be static; it should be dynamic, offering the possibility of interacting with others in a way that traditional media can’t. As Web sites become more sophisticated, so does the need for experienced developers. Web designers also need to be familiar with the peculiarities of this new medium. Your Web site will be viewed by different people from all over the world using vastly different equipment. How do you design a page that needs to fit onto several different size monitor screens, set at a number of different resolutions, using a variety of different browser software?

The answer is… hiring a professional Web development firm like WebSolutions. We develop Web sites for a living. Our clients are pleased with the results because we strategically plan the elements of their sites depending on each individual customer’s needs. We expertly handle everything from securing the site’s domain name to creating graphics and programming the Web site. The possibilities are vast and ever changing. You need a professional firm to discuss the options and work with you to find the best solution for your site.

Designing an effective Web site is part art, part science and a little luck. You need an experienced professional to get the best results. And, to some extent, the old adage applies, “you get what you pay for.”



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This post comes a bit late in the whole web 2.0 cycle. I feel that it bears repeating because I have come across sites that don't follow some basic principles when pulling in 3rd party data from sites such as flickr, twitter et. al.

APIs and data portability

The blessing of popular and easy to use APIs and the data portability of web 2.0 applications has had an unfortunate side effect, and that is that some implementations that use these services do not integrate appropriate contingency design should these 3rd party services fail.

Caching data calls to APIs is a good bit of contingency design. Many APIs will require caching - like that of Amazon - but I suspect this is intended to help limit resource use of the API host, not the site using the API. The reasons a person using API accessed data on their website would want to cache the data are:

  1. To speed up the load time of their website
  2. To have a back up plan if the API call fails

A simple implementation to handle those two cases would be one that caches an API call for a given amount of time and one that freshens stale cached data and triggers an error should an API call fail.

Caching is good contingency design practice

As I said above, this post is a bit late to the party but it is worth writing as recently I have come upon at least three sites where firebug and other widgets have revealed issues retrieving API fetched data and the site loading times have been horrible.

A decent implementation idea would be to roll your own caching wrapper and agnostically plug it in to a stable caching tool, perhaps something like Cache Lite for PHP. In this manner you have a reusable, caching library independent piece of code that can handle caching/flushing and refreshing of data which could function to handle the two cases discussed above.

And that's it. It's been 541 days since my last post. Wow. I hope this is a re-start of a new phase of blogging. Right, and it looks like I had not built the commenting functionality into this version of the site. What a surprise. I'd still like feedback so if anyone has any email me at mike at this domain and I'll pop a comment right into the database. Off to build some commenting functionality... Comments should be working now.



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