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My site is working fine. The links work. Content is added regularly. We have new features. Why does my company need a re-design? Those are all great things. Sites should be updated regularly, have new features added, and by far have working links. However, as the site grows it soon outgrows its foundation. Leading to an unorganized use of content, poor usability, and eventually chaos. A re-design is a perfect opportunity to take an inventory and put things back on track. It will also allow for a better user experience. New Foundation With any re-design it is a great time to do a little rethinking. Looking at the current site a question needs to be asked. What is it that people want when coming to my site? By understanding what it is people are looking for from your site you will be able to better position that information within the architecture of the entire site. Judging by the Cover The old adage 'Never judge a book by its cover' doesn't apply to your website. Users to your site make quick and often harsh judgment calls within seconds of viewing your homepage. By making outstanding first impression with a crisp, clean, professional look the user gets a sense of trust from the company behind the site. Follow the Leader Your site could have the exact information a specific user is looking for. However, if it takes too long for them to locate it chances are they will go somewhere else to find the information. By making your site as user friendly as possible you will be able to guide the user to specific areas of content. Bringing content that is hidden under multiple clicks to the forefront makes it easy for a user to locate. As well as, leads the user to other areas of your site that they might not have known about. New Experience New features can dramatically improve the user experience. Online calendars that allow a user to register for events are a perfect example of how a simple feature increases the value of a site. No longer does the user have to call or mail in an RSVP card. As such, the company doesn't need a person to answer the phone for every registration. Cheapest Employee Your website could be your cheapest employee. It has already been mentioned that your site could make your day-to-day tasks a thing of the past. By adding features to your site that help educate your user base, enhance marketing efforts, as well as, develop a sense of who your users are you are in reality making your site work harder for you. The simple fact is that you have a site. Why not make it work harder and do more for you and your company? An offshoot of adding features like this is that your users have more interaction with your site and your company. Your Future Customers The whole goal of a re-design is to create a better experience for your users. There are many approaches to attain such a goal. Maybe it is a new look, a revised navigation scheme, or a complete overhaul. Whatever the outcome, your site should reflect the company behind the site and insure a sense of trust with you future customers.
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More Articles:1. Using Your Competitors Keywords for Search Engine Optimization There are quite a few new software and search engine optimization solutions and products out there these days. The main focus of them seems to concentrate on getting the best keywords for your site. Some even offer to scan your competitors web site in order to find out which keywords they are using, suggesting that all you have to do is copy them and you too will show up within the top ten listings. Unfortunately, most companies who offer these types of services are merely preying on the lack o… 2. Low cost website design company There are many companies who build websites, all of which who want your business. This puts you in a very strong position when trying to obtain a good deal, a professional looking website at a low affordable price.The world wide web is an excellent way of advertising your product or business and is a must nowadays for any business.First you need to find somebody or a company to build and design your website. Some web designers charge a huge amount of money so it is quite difficult to make the ri… 3. Enough "stuff"! Did you know that the English language has an estimated vocabulary of 800,000words? (Words R. McRoberts) We have words to describe every object,movement, feeling and thought on the planet; we can pinpoint each little nuanceof meaning, simply by choosing the right word for the right spot.Language isn't something that remains static - it's a living thing that grows andchanges to meet our needs. We create new words to describe and explain newobjects and concept - just consider the number of words t… 4. Software To Help You Create A Robots.Txt file Robogen is a software for Windows 95, Windows 98,Windows XP and Windows NT based computers which can help you create robots.txt files without having to worry about the correct syntax of a robots.txt file. It comes in two editions: the free Limited edition and the Standard edition which costs $12.95. You can get Robogen from http://www.rietta.com/robogen/. In this article, I'll tell how you can use Robogen to simplify the process of creating a robots.txt file. This article assumes that you have r… |
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