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There can be many reasons for the failure of some Web sites: poor marketing, poor planning, a weak knowledge of the target market, or just an overall lack of knowledge of business principles by the Web site owner. One shared trait of successful Web sites, however, is the ability and drive to provide good resources to its visitors. This is a tactic that increases traffic, keeps visitors engaged and coming back, and lends authenticity and reliability to a site. Yet many new (and sometimes 'not so new') Web masters neglect this very important facet of Web site development and Internet marketing. Why? There are many reasons, however, here are the 'most' common: 1. A Web master may be unaware that resources when added to a Web site can add value and increase sales. Adding resources, especially those that are Affiliate links to other products or services, is a great way to 'backend' sales, by offering visitors more than the main product or service to buy. 2. A Web master may feel (wrongly) that offering other products or services, or including great informational resources may 'compete' with their own product or service. They may be reluctant to expose others to resources or products and services that are the 'same' as theirs, feeling that the competitor will end up with the sale. This may be true to some extent. However, the benefits of providing other resources and products or services besides the main product or service greatly outweigh the negatives. Studies have shown that Web sites containing great resources have more return visitors, and greater sales numbers overall. 3. A Web master may not feel comfortable assuming the liability for other products and services, or other resources that are added to a site. Of course, the more that a site contains, the greater the maintenance and cost associated with a site. However, again, the benefits of a resource-laden site far outweigh the liabilities. 4. A Web master may have no idea how to find good resources or make a judgment about what to add and what to omit. All of the above seems to account for the reluctance of some to add additional products and services or resources to their sites. Since adding additional products and services are beneficial to almost all Web sites, here are a few guidelines when choosing which resources to add, which to omit, and the approximate amount of resources to add. 1. Resources should always reflect the main theme of a Web site and be complimentary to the main Web site, as well as the other products, services, and resources that already exist. E. G. An Internet Marketing site should, in all probability, only contain links to products, services, and resources that reflect Internet Marketing. 2. Resources should always be 'content rich' and interesting to the visitor. A smattering of lackluster, 'same old, same old' type resources does the Web master little good, and may even hurt the Web site, by reducing its sales effectiveness. 3. Resources should be updated at least monthly, to keep the site 'fresh and lively' for return visitors. Visitors quickly lose interest if a site seems stagnant. 4. Resources should be plentiful enough to fill out a site, however, they should never overshadow the main theme of a site nor should they take away from the main purpose. They should be placed in an orderly fashion, and laid out for easy accessibility and readability. Clutter should be avoided at all costs, and a clean look maintained. There is a fine line here between 'just enough' and 'way too much'. 5. Avoid gimmicky, poorly written, ethically substandard resources. A Web master must use judgment when choosing resources that are truly an asset to the site. 'If in doubt, don't' is a good rule of thumb here. Resources not only add quality and backend sales on a Web site, they enhance Search Engine placement by providing content and incoming links. They give visitors a good feeling about the site, and they set the Web master up as an 'expert' in any given field. However, quality must always rule over quantity, when placing resources and additional products and services on a site. If prudence is used, resources will enhance sales and traffic, and keep the site 'alive and well' long after other competitive sites have disappeared!
It is not enough to create strong calls to action on your website. If the user doesn’t understand the benefits of completing that call to action they will ignore it. Before you call a user to action, first clearly describe what they will receive in return. Take Skype for example. Skype has a very clear [...] Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
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