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Don't get me wrong, some of these graphics are truly amazing - I love to see them! But, that's the problem! I only love to look at them, when I'm done looking at them, I LEAVE! Lately, there's been a disturbing trend of everyone spending huge amounts of money on web graphics. The problem? There is NO proof that this really helps your sales! As a matter of fact, one of my biggest money makers is a consulting service... www.SingalMarketing.com/consultingte.html ...I put that page up in 5 minutes (after writing my copy). Believe it or not, but even being such a high priced service - that page converts about 2.5% - of course I get very targeted traffic... LOOK AT HOW UGLY IT IS!!! BUT, it has content! It has great copy, it's got my face, my voice and a great service - the ACTUAL key ingredients to making a website that sells...Now, the problem is that most people are very logical - you would THINK that a good looking site should sell more - it makes sense right? You expect that a good looking site probably increases your credibility - I mean, come on, it shows your visitor that you REALLY mean business, yadda yadda yadda...But, again, look at MY site - I'm selling a high priced consulting service to business owners - I'm actually selling my expertise in the internet business world. Yet, the site design (or lack there of) seems to have NO influence. Just so you know, I DID try a nice fancy design for that page. You want to know what happened to my conversion? It plummeted down to 1.4%! Now, that I've got your attention, let's look at why it is that a prettier site probably sells less: 1. More graphics take longer to load. Not everyone has fast internet yet - actually, most people don't. No one wants to wait for hours for a site to upload! 2. More graphics distract your visitors from your message. Your graphics can actually work against you because your visitors spend more time focusing on them than they do focusing on your copy! Remember, it's your COPY that sells - so if the visitor isn't reading the copy - he/she is NOT going to buy. Period. 3. Some visitors may not like the colors, you may be sending the wrong message to different cultures. Just because YOU love the colors of your graphics and you love the color scheme of your website does NOT mean that your visitors do too. There it is, those are the three MAIN reasons to keep your website AS neutral AS possible. ------------------------------------------------------ So, remember, PRETTY does NOT always equal more sales! ------------------------------------------------------ Ugly sites DO sell and will continue to do so. What matters is what you're selling, your own expertise, and your copy writing. In the end, the best way to know what works best for your visitors is to TEST, TEST, and TEST some more! Until next time, Anik Singal http://www.AffiliateClassroom.com
This post comes a bit late in the whole web 2.0 cycle. I feel that it bears repeating because I have come across sites that don't follow some basic principles when pulling in 3rd party data from sites such as flickr, twitter et. al. APIs and data portabilityThe blessing of popular and easy to use APIs and the data portability of web 2.0 applications has had an unfortunate side effect, and that is that some implementations that use these services do not integrate appropriate contingency design should these 3rd party services fail. Caching data calls to APIs is a good bit of contingency design. Many APIs will require caching - like that of Amazon - but I suspect this is intended to help limit resource use of the API host, not the site using the API. The reasons a person using API accessed data on their website would want to cache the data are:
A simple implementation to handle those two cases would be one that caches an API call for a given amount of time and one that freshens stale cached data and triggers an error should an API call fail. Caching is good contingency design practiceAs I said above, this post is a bit late to the party but it is worth writing as recently I have come upon at least three sites where firebug and other widgets have revealed issues retrieving API fetched data and the site loading times have been horrible. A decent implementation idea would be to roll your own caching wrapper and agnostically plug it in to a stable caching tool, perhaps something like Cache Lite for PHP. In this manner you have a reusable, caching library independent piece of code that can handle caching/flushing and refreshing of data which could function to handle the two cases discussed above. And that's it. It's been 541 days since my last post. Wow. I hope this is a re-start of a new phase of blogging. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Flash - To Use Or Not To Use? By Oleg Lazarenko Out there in the WWW there are thousands sites using flash for their needs. But the majority sites are not in this list. Let's summaries some facts about flash using on YOUR web site and after that it's you who will have to decide: to use or not to use. There are some facts about Macromedia Flash Technology:The First Fact:Sites are look much prettier and professional with the flash animation on their pages. Users sometimes visit sites only to see flash intros if it's done in some original mann… 2. The Seven Deadly Sins of Web Site Design Before you take a road trip it is usually a good idea to know where you are going. It is the same when you are building a business, creating a marketing plan or building your web site. Know what your end result will be when you are planning and designing your site will help you to build it properly from day one. Here are the 7 Deadly Sins that most web business owners commit when designing their site. 1) Picking a business without knowing wether there is a deman. 2) Picking too broad of a subjec… 3. Creating GIF and Jpeg Images for Your Website - How to prepare them for best results. The two most dominant Web image types are GIF (GraphicsInterchange Format) and Jpeg (Joint Picture Experts Group).You can find the above types in most any website you visit.They both compress to a small file size and are easy to workwith.GIF: Pronounced jiff, like the peanut butter, is very goodfor logos and lettering. Highly detailed images don't lookgood in the GIF format because it's limited to 256 colors;rendering complex images - such as photos - with a grainylook.Jpeg: Pronounced jay-peg, … 4. Web Designers Beware! By Gene Tewksbury As a web designer, I have a personal interest in a new trend which threatens to put me and my kind out of business. That “threat” is Web Design Templates. In short they are ready-made web design products which can be used as a basis for a fast and high-quality website. You usually receive a Photoshop file (.psd), Flash file (.fla), HTML files with your tables and initial scripting already complete, fonts, sounds and anything else which may be part of the website design.A couple of years ago th… |
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