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By Julia Jackson What is a Website Template? Many smart and savvy businesses are choosing to use a website template, and avoiding employing a professional designer. Why? Well, there are clear benefits: saving on cost, saving on time, and ensuring quality. Web templates close the gap between the amateur website owner learning to create his/her own website, and a one-off custom design. What is a website template? A web template is a ready-made design for your website, including images, some navigation, preferably several sample pages and in some cases Flash animation. However, it has no content related to you or your business – that must come from you! Remember that a web template must be customized / modified (to whatever degree you are comfortable with) to turn it into your very own website. What about hiring a website designer, or using a quick-and-easy tool to build your own website? The answer to this question is easy – your, and your business’, professional image. There is no other way to say this - if you do not have appropriate web / Internet design experience, don’t put together a quick and dirty website and expect it to be a professional portrayal of you / your business! So then do you have to spend a lot of money having a website custom designed for you? Well, you could. But you no longer need to! A low-cost, but professional design While selecting a ready-made web design template, you will probably browse through a collection of different website designs until you find one (or a few) that you like. Expect to be able to at least see a screen capture of what your web page will look like, and hopefully a “see-in-action”– which lets you see exactly what you will be getting. Choose your template carefully, and you will have a professional design, executed by a qualified designer with all due attention to accessibility, standards compliance, browser quirks and a lot of other things that you would not want to have to learn about from scratch, yourself! All for a fraction of the cost of hiring a custom website designer or design firm. Avoid the common mistakes made when choosing a website template Don’t assume that every last thing within the template can be changed, easily. Of course anything can be changed if you have graphics knowledge, but for the novice, if you’re unsure whether a particular graphic used can be easily replaced by your own image, ask the template designer! This is why it is best to choose a template store where the template designer provides personal support for his / her designs. Sometimes one or more elements of the template design are intrinsic parts of the template, and cannot just be “swapped out” without technical knowledge. Good, professional template designers will offer a customization service to perform this kind of function for you. What a template is – and isn’t The website template you have chosen is a look-and-feel for your site. Some high-end templates have database back-ends and so on built in, but straightforward website templates are generally a “shell” for your website. Adding the content which is specific to your website, and “making it your own”, involves editing the template. Fortunately, these days html / web editors are very easy to use, but be aware that you will need to do add content to the template to make into your website. You will want to add your own text, set your meta tags (keywords and description), and possibly insert some product images into your product listing pages (if applicable). Not the only one! Most website templates are sold more than once – which technically means that you won’t have the only website on the Internet that looks like yours. However, don’t consider this a problem – with Google having over 8 billion sites (May 2005) in its inde, the chances of someone seeing another site that looks like yours are tiny. However, if you need a copyrighted design, ask the template designer about buying the template for exclusive use. This will increase the price though, and also depends on the template not having been sold before. Web site templates are a cost-effective way to produce an attractive, professional website at a fraction of the cost of hiring your own web designer.
This post was originally published on May 13th, 2004. As others are writing about the topic, I thought bringing it out of the archives would be worthwhile. A little recapThe idea of placing multiple states of buttons and other elements that are used in background images took its roots, I believe, from Pixy's Fast Rollovers. The CSS Zen Master extended this to another purpose in CSS Sprites: Image Slicing’s Kiss of Death. Didier Hilhorst came up with a nice application of this method, and I worked it backwards in Responsible CSS - Recycle your background images. The idea behind the 'sprites' method can obviously be extended to any html element, and there are tangible benefits for doing this, just as long as the designer does his or her usual homework. Benfits of using the 'sprites' methodWhat are the possible the benefits of using this method? Essentially it lies in faster download times for your web content. Readers of Andy Kings book, Speed Up Your Site: Web Site Optimization will notice that this method reduces http requests and makes more efficient use of the data packets used to transfer files to the users computer, and that that is a good thing. Packet size and http requestsFrom Web Page Design and Download Time, by Jing Zhi of Keynote Systems (seen here - pdf), cited in Andy's book:
They also found that it was the number of packets and not necessarily the overall size of the page that was important. If a packet could hold 1460 bytes (the figure given in the article) and your object was 1600 bytes, it would require two packets. They found that this object would transfer at the same speed as another object that was greater in size but still fit in two packets. Potential payoffThe potential payoff for using this method versus individual images, then, is a faster download time due to reduced number of packets and fewer http requests. Reducing http requests is easy. One file instead of two or three etc. is simple. But packet requests? That depends... An exampleThe number of packets sent will depend on the size of the file and the users internet connection. As an example, lets look at the fiftyfoureleven.com logo at the top of the page. When this design was first being coded, that link consisted of two 3.34kb images, one for the link state and one for the hover state. Now, by using one image that contains both states and simply bumping it back and forth depending on the hover state, that has been reduced to one 5.35 kb image. Right there is a savings of 1.33 kb. Good news. Now, for arguments sake lets say that a packet can hold 1460 bytes (packet size for connections greater than 128kb/s = 1500 bytes -40bytes for tcp/ip headers). The two image method used 6 packets, 3 for each image (3.34/1.46, rounded up). The single image method uses 4 packets (5.34/1.46, rounded up). Things are looking good. How to optimizeIn his alistapart article, Dave refers to the image that holds all of the sprites as his 'master image'. The key to benefitting from this method is to ensure that the file size of your master image isn't a bloated equivalent versus the sum of its pieces. ConclusionGreat benefits can be realized when combining a master image from slices that fall well below the size of one packet, as that unused packet space goes wasted. After doing a little more research, it seems that packet size can vary depending on the connection rate. That being said, it may be rather difficult to come up with a firm rule here. To play it smart and safe, try and:
This isn't exactly groundbreaking advice, however having seen the results acheived with the logo on this page, it can be seen that using the sprite method versus individual images at minimum does reduce http requests and even further it can reduce file size which in turn can reduce the number of packets sent. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. MS Frontpage MS FrontpageBy Clare Lawrence 15th August 2004 Thinking of designing your own website?, MS Frontpage is a good starting point. It is widely available, well supported and reasonably priced. Why MS Frontpage? If you’re familiar with the other members of the Microsoft family such as Excel, Word or Powerpoint then you’ll find Frontpage easy to pick up. A concept that most beginners find hard to get used to is that of client and server, in which the product only fully functions once published to a we… 2. You Had Me At the Search Engine By Kimberly Krause Berg You’ve likely heard of the movie, Jerry Maguire, with its famous line, “You had me at hello.” Jerry Maguire was luckier than web sites we find in search engines. Many web sites don’t attract user devotion at the first word, let alone after scanning the home page.How many times has this scenario happened to you? You’ve performed a search in a search engine or directory, reviewed the results and found a page description that fits what you were looking for. When you click on the page that looks t… 3. Setting up Your Personal Server There are many things to consider when setting up your own server. We wouln't encourage a novice for the job. Seek help from web professionals if you have any queries. Here are some web hosting factors to consider when setting up your personal server:- A server license is needed and they are not cheap- Virus, bugs and spam attacks- 24-hour maintenance and supportYour website doesn't sleep but you do need your sleep! Who is going to take care of your website that is hosted in your personal comput… 4. Attract Product Buyers--Create your Home Page With Marketing Pizzazz Your home page needs to grab your visitors by the collar--persuade and engage them. You have the power to gain your visitors loyalty, to book mark your site, and eventually, to buy your products if you write irresistible, streamlined copy that engrosses them all the way to your order pages. Here's a rough draft of my new home page: Part One. Start with an intriguing headline that is benefit- oriented that will lead your visitor to your products. Sample: I wrote 'Want a Quick and Simple Way to Qu… |
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