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service isn't necessarily to blame. Even the best products and services can be hidden in obscurity when covered by a blanket of bad website copy. So what can you do to make sure your copy sings the praises of not only your product, but your business smarts and credibility as well? First of all, you need to start with the basics. Begin by printing out all pages of your web copy. Then, grab a red pen and go to work. Read carefully through each sentence of your copy, correcting any mistakes in spelling, grammar, or punctuation. If you don't feel you have the expertise to find all those common little mistakes, have someone else do it for you. Unless you have a degree in English, you're likely to miss something. Now, some of you might be taking this advice with a grain of salt, thinking that most people don't notice or concern themselves with grammatical errors in your web copy. It's true that some people won't notice or won't care, but savvy, intelligent people (which your customers likely are) will notice, and those little mistakes can quickly add up to a gaping hole in your credibility. Don't insult your customers' intelligence by assuming they won't notice these mistakes. After you've made it all the way through your copy, and are satisfied that your grammar is absolute perfection, read it again. Better yet, have someone else read it. The value in this is simple. If there's a sentence or paragraph that doesn't make perfect sense or fully explain what you're trying to say, you're less likely to notice it than someone who really NEEDS the information. You already know everything you're trying to explain to others, so clarity is not as big an issue for you, than for someone who knows nothing about your business. So, ask a friend, relative, or neighbor to read your copy carefully and point out anything that isn't perfectly clear. If you want to be successful, your potential customers need to have a clear picture of what you're offering. Next, consider the length of your copy and how it's distributed. Do you have ALL your information on one l-o-n-g page? Does your main 'overview' page include minute details that people don't really need, at least at first? Copy that is too long, boring, or hard to navigate is perhaps the worst enemy of online success. Sure, you might have a lot of information to give potential customers, but do you have to do it all at once? Of course not. Your main introductory page, for instance, should give a BASIC overview of your product and its major benefits. On this page, include links to pages where more detail can be found, such as testimonials, ordering info, and features you want to mention but aren't important enough to list on the main page. If your pages must be long, be sure to use lots of headlines and bold text to highlight your main points. When faced with a long page to read, many people will skip down to those parts which look more important, so make sure they stand out. Also, include a link to your order page near the top, middle, and bottom of each page. A customer who decides to buy after your first paragraph doesn't want to scroll all the way to the bottom to find out how to order. Placing order links throughout your copy will help you capitalize on buyer impulses, which is just as effective on the Web as it is in the supermarket. Overall, be sure your copy is professional, credible, easy to read, and simple to navigate. I can't tell you how frustrated customers become when they have to search your site for 5 to 10 minutes to find what they're looking for. With this in mind, keep your copy straightforward, and separate pages into logical categories. When doing so, be sure to provide links to those pages to help people find their way around.
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More Articles:1. Title Tags - How to Make Them More Effective By Kempton Smith The title tags of your web pages are more important than most web authors realize. Once you understand why the title is so important, you can easily write more effective title tags.What is the title tag?In your HTML code, the page title should be placed between the beginning and closing HEAD tags, ideally just after the beginning HEAD tag and before the first META tag.Why is the title tag important?The title tag is important for a variety of purposes.- Most browsers display your page with the … 2. "Keep It Simple Stupid" Recognize that saying? It has been used in many different things to mean simplicity is the key to doing things best. In explaining concepts, putting it in simple yet understandable terms would easily get your message through. This is in contrast to using confusing words and “beating around the bushes”, resulting to an overload of information yet losing the main idea in the process. This same saying should also be applied in the designs of websites. Ever felt the frustration of having to go throu… 3. Printing tickets getting special attention Many people are into sports. One of the most popular sport being watched by millions is world cup events, especially world cup soccer events. Many people follow the action of these events whether on screen or live. For those who watched this live, they have special tickets made to be able to get in the field of the action. These tickets are considered valuable and priced by the games’ lovers and fanatics. After the game, these are usually disposed of. Tickets are easily thrown away because of t… 4. How To Build Your First Web Site! How To Build Your First Web Site!by BB Lee (C)2003(400 words)Getting Started!Most Internet service providers offer their customersa space to place a basic site on the World Wide Web.With this basic site you will get your very own URL. (Universal Resource Locater) This will be your business address on the web. Now, anyone who knows your URL will know how to contact you on the World Wide Web. Even if they are on the other side of the world!Many other places exist where you can easily set up a free… |
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