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The Internet is vast with millions of new web sites being added weekly- How do you stand out in this crowd? This is topic we are going to address in this article. An understanding of which is crucial for your Internet success. The answer is rather simple - To make the crowd smaller! It is easier to stand out in a small crowd than a big crowd! Therefore you need to get away from the crowd and go to your niche! On the Internet this translates into building and marketing your web site only for a small section of the Internet (your niche) and not to everyone (the big crowd). Is Niche the same as Small?People often confuse niche with small, whether or not it is depends on your target market, but generally speaking I would say niche means smaller not necessarily small. For example films. Films covers a large area but is in itself still a niche on the Internet. We can divide the films theme into areas(sub niches) like Hollywood films,British films, Foreign language films, black and white films, Laurel and Hardy films. All of these are in themselves niche areas-- but not small, and can be divided even further. For example we can divide foreigm language films into French,French film Catherine Deneuve, German etc. Why Make our Target Market Smaller?The answer to this involves a basic understanding on how people search for information, products or services. On the Internet they normally go to a search engine and type in a query films. What would you expect if you entered this query at Google? ----You would certainly get a result but probably not the one you wanted! Instead, you would probably enter a query like- films new releases, or action films or Now imagine what would happen if you created a web site on films, would you expect to stand out in the search engine crowds when someone entered the query - films? --------- Instead imagine that you created a web site based around films starring Tom Hanks (your niche) and someone did a query for films Tom Hanks. Well when I entered both queries in Google this is what I got:
Is it easier to stand out in a crowd of 285 thousand as opposed to 77 Million? The answer I think is obvious. If so then why do so many people still continue to make the same mistake when they build a web site? Learn how to find your niche and build a targeted web site so that you don’t make the same mistake.
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More Articles:1. Creating Your Own Website Please feel free to use this article in your Newsletter, eZine,or Website in its entirety including the resource box. Pleasenotify me of publication by sending a Website link or a copy ofyour eZine/Newsletter when published tomailto:dallas@sellwritingonline.com Thank you. If you'd like to see more available articles by Dallas Franklin,visit: http://sellwritingonline.com ips.html Article Title: 'Creating Your Own Website' Author Name: DallasFranklin Contact Email Address:mailto:dallas@sellwriting… 2. The reasons why you need direct marketing templates Direct marketing is what can help you increase and retain a good relationship with your customers or consumers. This is also what helps you get in touch with potential customers by directly targeting their needs. With the help of templates, you are able to make consistent marketing materials like brochures, flyers, postcards and business cards that will be your tool in getting people to know about you, your business and how you can help them. There are free templates available in Microsoft Wor… 3. Take Away the Internet Language Barrier Is there a language barrier on your Web site? No, I'm not talking about someone who doesn't speak English. I'm talking about the actual communication that goes on between your Web site visitor and your Web site content. Sometimes the communication breaks down and your message is not understood. I'd call that an Internet language barrier. Take a look at your Web site; are you unwittingly putting up a language barrier? Here are some 'red flags' that you might be creating a communication breakdown:… 4. Working With Templates If you don't want to deal with designers but you don't want to design a website yourself either, there are plenty of websites that would just love to meet you. They sell templates, which are an easy way for anyone to buy an already-existing design and apply it to their website. Free Templates A quick search for 'free website templates' turns up a lot of offers. You have to realise, though, that almost any template you get for free is either going to be really very amateurish - looking through th… |
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