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What are the main reasons that someone looks at your web site? Here they are: 1. The person has heard about your company and they want to learn more before making a buy decision. 2. They are considering buying a product or service but want to find out which company is the best for them, and they've found your site in a web search. 3. They are already your customer and want to contact you or find the answer to a question. The person who's at your site for reasons 1 or 2 is your potential customer. The potential customer and the customer are reading or looking at your site for different reasons, so your site--if it works well for you--needs to do two different things: appeal to your potential customer, and satisfy your customer. To accomplish the first, devote most of your web pages to your products or services and their benefits. What about your "About Us" page? How should that be written? Many small businesses use it as the owner's biography, or as the history of the company. Neither approach is in your best interest. Consider your own experience. When you use the web, does it matter to you where the first Staples store was located, when what you want to know is the address of the closest one and if that printer you want is in stock at a good price? Is knowing what high school an accountant attended a critical factor in deciding whether his advisory services will help your business? If you run a store, write about your staff in "About Us." Tell things like how long they've been with you and the training they take to keep current with new products. If you offer a professional service, list your relevant degrees and certifications, and previous relevant business experience, for example. Make your "About Us" page part of your sales pitch. Include only information that strengthens your credibility and sales message. Copyright (c) 2005 Allen Brodsky Shared Movies, 75% Each Sale. - Movie traffic, great seller, great conversion, Now with Google/Yahoo Tracking! BioDiesel Made Easy. - All you need to know about biodiesel, where to buy, how to make it and where to get more information. Getting approval for a design concept can be difficult especially within larger organisations where there are multiple stakeholders. In this audioboo I share some of the techniques I have included in my upcoming book “Client Centric Design”. Ideas include: Avoiding personal opinion by asking for specific feedback. Focusing the stakeholder on user needs and business [...] Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. The Top Seven Strategies for Website Success Whether you're concerned with business-to-business, or business to consumer, whether your organization is large or small, commercial or nonprofit, these are some fundamental questions around your Website and technology strategy that should be addressed. Otherwise, you risk missing opportunities, and not maximizing the return on your investment in your online presence.If you haven't visited your own Website for a while, look at it again in light of these questions:1. Does your Website present an … 2. Designing by Numbers -- Statistics and No Lies! Stats tell us a myriad of things, some even useful and we'reaccustomed to using them in our marketing and selling processes.Frequently abused and made to say what WE want, but here I ammerely considering them in ways that influence site design ...and, I believe, letting the numbers speak for themselves.Before finalising my own choices for the recent (and always inprogress) re-design at http://www.tucats-design.com I had a lookat my stats and at various global statistical information online.For t… 3. Awards Program Debate By Richard Lowe, Jr. Daily article:One of the most debated subject among webmasters is the whole concept of web site awards. I'm sure you've seen the little graphics on many different sites, announcing it is the "best", "coolest" or "most wonderful" or whatever. Sometimes you'll see terms like "bronze", "gold" and "silver" to describe the award.What's the debate about? To put it briefly, are web site awards worth the "paper they are printed on?""What's the point?", some webmasters will say with a smirk (the smirk … 4. How to get your brand out there A brand is what your customers associate with you and your company. When people see a certain brand, they can immediately connect it with the good, even bad, things that a company has provided for them. Building a brand takes time and patience. With all the others who have already made a big name for themselves in different fields, beginners would really not find it easy to compete with them. Customers are used to getting what they have tried and tested for quite some time. So for newbies, a lo… |
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