Your Website Could be Letting You Down.Get Web Design Tips and Tricks on mps-web-design.com. Your Website Could be Letting You Down. topic will increase your understanding on Web Design Tips and Tricks. We at mps-web-design.com only provide news, articles, information in Web Design Tips and Tricks. Web Design Tips and Tricks at mps-web-design.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
A professionally presented business website is a powerful and essential marketing tool: it's the first thing prospective customers will look at before they decide to contact you. If the copy on your website is not written to an acceptable standard, it may be losing you customers. It’s not enough just to have amazing graphics and imagery: you need the words to make it complete. Is the spelling correct? Are punctuation marks in place? Does the copy make sense? These are questions that website designers should be asking themselves before they upload a new site. One of the biggest flaws with website copy is inconsistency: for example the word ‘website’. Some sites spell it as one word, some as two words; as far as I am aware both are acceptable, but not both versions on the same site! In my opinion, a lack of consistency will deter a significant amount of would-be customers from using the services of a company that has not taken the trouble to proofread their website. Poor spelling on a website is another costly but avoidable mistake. The majority of visitors will leave the site very quickly if they find too many spelling errors. This again will give them the impression that the site owners don’t really care; and they would be right! I am also convinced that copy that has been ‘padded out’ with insignificant trivia is also a big turn-off for visitors – clear, concise and informative is the order of the day. Anything containing textual content should as a matter of course be proofread: it's important that not only are mistakes in spelling, punctuation and grammar found and corrected, but that the text flows smoothly for the reader. The copy on a website should not be treated as the 'poor relation' of the project. You can have the most up-to-date, eye-catching graphics available but you will still need well-written copy to compliment them. There are vast amounts of web design companies around that will happily inform visitors how they can supply them with a state-of-the-art website but then insert second-rate copy, which totally negates any good work they have achieved. This will reduce the initial impact of the site, and more often than not will have an adverse effect on business. Remember: if visitors to your site can’t find the information they are looking for because of badly written copy they will simply leave the site. The only people to benefit will be your competitors.
|
More Articles:1. Photography for Your Jewelry and Craft Website Not only is it important to take good photographs for your website, it is equally important to make sure that your pictures load quickly. In this article we will cover a number of important issues:Photography set upCamera settingsEditing for WebsiteOther Important ResourcesPhotography set up:Your backdrop is your first concern. Where will you take pictures of your product, craft or object? Outdoor light seems to be the most recommended background. The outdoor lighting helps to create beautiful p… 2. Top 10 Signs Your Site Needs An Overhaul These are the top 10 signs your web site needs an overhaul.# 10 The images used on your site include a revolving globe, bevelled horizontal line separators, and one of those animated mail box icons that were popular in free image libraries around 1995. If this is you, listen up. If your site looks dated and unprofessional you will not make any sales. The key to generating sales on line is with a professionally designed web site. People form an impression of your business, and whether or not they… 3. Building your website for visitors There are numerous articles and sites that advise on how to improve websites for search engine optimisation. SEO is, of course, vital for increasing the number of visitors to a website. However, never forget that it is visitors that turn into customers and make the money. Remember to keep visitors in mind at all times when building and designing a site. With this in mind, here are some pointers…Professionalism A site should look professional and has had some time and effort put into it rather th… 4. Keeping Your Pop-Ups - and Your Audience In 'Why Pop-Ups are Pop-Bad', we looked at the pitfalls ofpop-up advertising, the most significant of them being the wayInternet surfers feel about pop-ups. As I mentioned in thatprevious article, when you use pop-ups, you take the risk ofyour visitor count suffering and the reputation of your sitebeing damaged. Despite that, many use pop-ups on their sitesfor a variety of reasons and are reluctant to cease using anadvertising method they feel to be effective.So, what is there to do? Is the only… |
||||
